Access to capital helps businesses create jobs and generate economic impact. Solely getting access to funds, however, doesn’t guarantee advancement for small businesses.

As any entrepreneur knows, starting and maintaining a business can be an uphill battle, especially when it involves applying for a loan. If disapproved for the necessary capital, you can quickly feel stuck, and many face this common problem each day. Large banks deny nearly three-quarters of small business loan applications, and even small banks reject about half, according to the July 2019 Biz2Credit Small Business Lending Index.

Many companies are looking to address this issue, including Stevie-winner Lendio, which is based out of South Jordan, UT, United States. This company cuts through the noise by offering free online services to help business owners find the right business loan within minutes.

Lendio was a Gold Stevie® Award winner for Customer Service Team of the Year in the Financial Services category at the 2019 American Business Awards®.

Interested in winning a Stevie Award in 2020?

Lendio created a platform for thousands of loan brokers, establishing the nation’s largest small business loan marketplace in the process. With hundreds of loan products from a variety of banks and specialty lenders, Lendio has become a one-stop shop for thousands of business owners looking for capital to start, to operate, and to grow businesses.

Through data-driven algorithms that more accurately screen borrowers, the Lendio platform allows a small business owner to fill out a single application in minutes and then receive offers from multiple lenders.

How to Help Yourself by Helping Others

Lendio is, by no means, the only company looking to ease the relationship between borrower and lender in corporate America. Many capital firms exist, such as Berkshire Partners, Cortect Group, and Frontier Capital.

However, the laser focus of Lendio on customer satisfaction drives thousands of five-star reviews and earns the company many repeat customers (the company’s repeat rate is over 50 percent.) Lendio prides itself on being a small business advocate, carefully vetting lenders to help customers secure the best loan available. In these ways, Lendio serves as a representative of the new wave of companies aiming to ease the loan process for small businesses.

Advancing community involvement is another pillar of the Lendio ethos, and it’s been shown this is a great way for any organization to build relationships, to boost visibility and brand awareness, and to appeal to customers. In fact, over 80 percent of US consumers consider corporate social responsibility when deciding what services and products to buy and where to buy them from.

Lendio and other companies understand how much community involvement benefits both the community at large and their own financial interests.

These healthy exchanges between local communities and businesses can also inform company values, which Lendio and many other successful ventures don’t view as something managers simply hang on the wall. Whether you’re looking to enter the investment space or you need to take a hard look at your current company, here are six tips from Lendio you can use to evaluate your company culture.

1. Success starts with people and managers; invest in training them so they can reach their full potential. Formulate initiatives, such as remote work autonomy and unlimited paid time off, so people feel management's trust in them.

2. Unite around one common goal: to help fuel the American dream. Managers should ensure every employee understands his or her role in boosting small businesses and, in turn, the economy.

3. Be the CEO of your job. Managers should ensure every team member owns his or her job, giving employees the support they need to go above and beyond in order to deliver results. Outline weekly, monthly, quarterly, and yearly goals that align with company initiatives that help drive the business forward in measurable ways.

4. Be humble and hungry. All employees, including management, should check their egos at the door.

5. Like a little competition—or a lot. Play to win, whether it’s challenging a coworker to some Ping-Pong or getting that next loan finalized. Managers can use monthly sales competitions to keep teams motivated. Company-wide flag football games and holiday-themed eating contests keep the interdepartmental competition friendly and fun.

6. Prioritize communication. Management should believe that candor, transparency, and communication accelerate success. Employees should then participate in weekly one-on-ones with managers to facilitate this openness. Monthly town hall meetings with the CEO can keep every team member in sync with company goals and initiatives.

These principles help Lendio motivate employees to continually improve and to adapt to the changing landscapes of business and life. To find values that work for your company, determine what makes your company unique, acknowledge potential areas of improvement, and then create your company principles based on those findings.

If your manager mentions a team-building and leadership training day, do you inwardly groan? Maybe you see it as a fun day out with colleagues but one that, ultimately, has no long-term benefits. Despite how employees often feel, though, research shows that if you take part in a professionally developed facilitated leadership experience program, the results can benefit you both at work and on a personal level.

Soft Skills

If you've been part of an organized leadership experience before, it's tempting to be skeptical. However, you need to start considering the benefits of soft skills to leaders. Think about the benefits of enhanced communication skills, the bonds of shared experience, and the engagement of employees. All these can help every level of leadership and management improve strategies and techniques.

Communication

Too often leaders’ communication styles are routine and task focused. With leadership building and team away days, though, leaders are thrown into new situations that challenge this status quo. For example, say most of your office communication is done via email. If you’re put in a situation where you must spend time communicating verbally, this can be revealed as an area of necessary improvement.

After the leadership experience, you’ll be required to debrief your team and recap the day. This is an opportunity to ask important questions. Are your instructions clear enough? Are all the leaders giving the same message? Is there room for discussion in the action phase of the task? Through this process, you’ll also discover what your team already does well.

Dynamic Challenges

If you choose a dynamic, action-based leadership development day, you could find yourself performing a historical reenactment. This tests your mettle against great leaders of their times, such as Winston Churchill or Abraham Lincoln. Alternately, you could end up spearheading a virtual rocket launch.

Whatever the situation, you will have to lead your team, harnessing all their skills to complete the challenge in the time frame given.

This method of experiential, hands-on learning connects concepts like team building, leadership, and innovation. Traditional leadership education still has its place, but it can be reinforced for your whole team through an enjoyable out-of-office endeavor.

Morale Boost

Whether you’re a new team or you just want to build on the rapport you already have, getting out and completing an action challenge builds trust. This then boosts employee engagement and morale and fosters collaboration when you are back at your desks.

Fresh Perspective

Maybe you feel you need to reboot your enthusiasm for leadership and management, or perhaps you’re a brand-new leader. Whatever the case, it's always helpful to gain a fresh perspective. You will learn how the leadership principles of the Battle of Waterloo or the mentality required when coaching an Olympic team relate to your own experiences, and you can then see how to apply those lessons in your field.

Dick Richardson experienced this firsthand as his plane came crashing down over New York, United States. From his airplane seat on what later became known as the “Miracle on the Hudson” flight, he witnessed the importance of having a well-trained team.

Richardson went on to co-found Experience to Lead, which focuses on experiential learning in business. The company recently won a Gold Stevie Award for Entrepreneur of the Year in the Business and Professional Services category at the American Business Awards®.

When you’re planning your next training day, consider the benefits of what getting into the field and trying your hand at an experiential challenge can do for your team. Don't stop at the away day, though; make these opportunities to connect with your staff part of your workplace culture.

Interested in winning a Stevie Award in 2020?

Nominations for the 2020 (14th annual) Stevie Awards for Sales & Customer Service, considered the world’s top honors for customer service, business development, and sales professionals, will be accepted through January 9 at StevieAwards.com/Sales. Late fees will apply for nominations, but no entry fees or late fees will apply for nominations to a new category to recognize leadership in transforming consumer engagement models, sponsored by HCL Technologies.

The Leader in Transforming Consumer Engagement Models category will recognize outstanding examples of individual leadership and innovation in the field since July 1, 2018. As in all other categories in the competition, nominees may submit a written essay or case study of up to 650 words describing their ethical sales practices and achievements or a video of up to five minutes in length, illustrating the same.

Only those with a promotion code supplied by HCL Technologies may submit nominations to the category. To inquire about getting the promotion code, email mohit_si@hcl.com.

HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age. Their technology products, services, and engineering are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships.

HCL Technologies is a long-time sponsor of two other Stevie Awards programs, The American Business Awards® and the Stevie Awards for Women in Business, but this is only the second time that the firm will sponsor the Stevie Awards for Sales & Customer Service. Maggie Gallagher, president of the Stevie Awards, is looking forward to having the longtime Stevie Awards sponsor present this award. “We are gratified that HCL Technologies has decided to use this Stevie Awards platform to recognize those individual executives who excel in using technology to transform how organizations delight their customers.”

Finalists in this and all other categories, based on the ratings of more than 150 professionals around the world in the judging process, will be announced on January 16. The Gold, Silver, and Bronze Stevie Award placements from among the finalists will be revealed at a gala event at Caesars Palace in Las Vegas on Friday, February 28.

The final entry deadline for the awards is January 9.  GET YOUR ENTRY KIT NOW!

Nominations for the 2020 (14^th annual) Stevie Awards for Sales & Customer Service, considered the world’s top honors for customer service, business development, and sales professionals, will be accepted through January 9 at StevieAwards.com/Sales. Late fees will apply for nominations, but no entry fees or late fees will apply for nominations to a new category to recognize leadership in transforming consumer engagement models, sponsored by HCL Technologies.

The Leader in Transforming Consumer Engagement Models category will recognize outstanding examples of individual leadership and innovation in the field since July 1, 2018. As in all other categories in the competition, nominees may submit a written essay or case study of up to 650 words describing their ethical sales practices and achievements or a video of up to five minutes in length, illustrating the same.

Only those with a promotion code supplied by HCL Technologies may submit nominations to the category.  To inquire about getting the promotion code, email mohit_si@hcl.com.

HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age. Their technology products, services, and engineering are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships. 

HCL Technologies is a long-time sponsor of two other Stevie Awards programs, The American Business Awards® and the Stevie Awards for Women in Business, but this is only the second time that the firm will sponsor the Stevie Awards for Sales & Customer Service.  Maggie Gallagher, president of the Stevie Awards, is looking forward to having the longtime Stevie Awards sponsor present this award. “We are gratified that HCL Technologies has decided to use this Stevie Awards platform to recognize those individual executives who excel in using technology to transform how organizations delight their customers.”

Finalists in this and all other categories, based on the ratings of more than 150 professionals around the world in the judging process, will be announced on January 16. The Gold, Silver, and Bronze Stevie Award placements from among the finalists will be revealed at a gala event at Caesars Palace in Las Vegas on Friday, February 28.

The final entry deadline for the awards is January 9.

Newest Stevie Awards program recognizing innovation in 17 countries in Middle East and North Africa is now accepting entries through January 22

By popular demand, the Stevie Awards have announced a general entry deadline extension for its new Middle East Stevie Awards sponsored by RAK Chamber, UAE. The original final entry deadline was December 4. Entries will now be accepted through January 22.

All organizations operating in 17 nations in the Middle East and North Africa are eligible to submit nominations to the 2020 Middle East Stevie Awards. The awards will recognize innovative achievements since July 1, 2018. Complete information about the awards process is available at https://MENA.StevieAwards.com.

Nominations will be accepted and judged in Arabic and English from organizations of all types—large and small, for-profit and non-profit, publicly-held and privately-held—in more than 200 categories. Organizations may submit as many nominations as they’d like in these categories, at no cost. Categories are available across the following groups:

• Web Site, App, Annual Report & Other Publications, & Live Event Awards Categories
• Management Awards Categories
• Company / Organisation Awards Categories
• Corporate Communications & Public Relations Awards Categories
• Customer Service Awards Categories
• Human Resources Awards Categories
• Marketing Awards Categories
• New Product & Product Management Awards Categories
• Technology Awards Categories

Judging for the competition will be conducted by professionals around the world who will determine the Gold, Silver, and Bronze Stevie Award winners in each category. Those winners will be announced the week of February 19. Gold, Silver, and Bronze Stevie winners will be honored, and Grand Stevie Award winners announced, at a gala awards banquet at the Waldorf Astoria in Ras Al Khaimah, United Arab Emirates on Saturday, March 21.

Instead of charging an entry fee for each nomination submitted, as many awards programs do, the competition will impose a winner’s fee on each Gold, Silver, and Bronze Stevie-winning nomination. Payment of the winner’s fee will unlock the many benefits of being a Stevie winner, including the right to publicly claim the recognition, a Stevie Award trophy, the right to use the winner’s seal, and more.

Hundreds of organizations across the MENA region have been recognized in Stevie Awards programs over the years, including ASDA'A BCW in United Arab Emirates, CarrefourSA in Turkey, DHL Express in Qatar, Gulf Bank in Kuwait, and Ooredoo in Oman, among many other prominent winners.

“With the Middle East Stevie Awards, we are able to recognize the innovation of many more organizations and executives in the MENA region,” said Michael Gallagher, president and founder of the Stevie Awards. “This will mean that many more organizations around the MENA region will be able to benefit from the brand-building and employee-recognition benefits of winning the world’s premier business award, the Stevie Award.”

About the RAK Chamber of Commerce and Industry
RAK Chamber of Commerce and Industry (RAK Chamber) is the second chamber of commerce commissioned in the United Arab Emirates incorporated on 22 October 1967, RAK Chamber adopts the spirit of innovation and creativity, strong leadership and initiative to support and develop business sectors to achieve excellence and become pioneers, focusing on clients, investors and business by meeting their needs and offering them added value. The chamber is keen to create and develop a system of sustainable enterprise relations, and it also works to provide a business environment and practices that enhance the culture of group work by working in a spirit of a unified team – along with responding to internal and external changes by providing information, data, procedures and laws for all concerned categories. This is in order to achieve transparency and credibility and to create a business-motivating environment so as to promote the Emirate of Ras Al Khaimah as an economic hub in the United Arab Emirates.

It’s essential in today’s world to try to be part of something bigger than yourself, and this applies not only to individuals but to institutions. If your specialty is helping clients solve financial issues, for example, then you are particularly well placed to help out by problem-solving in the wider community.

Many big companies have organized programs that encourage their employees to consider volunteering, and they facilitate these acts of service by giving their employees time to do so. Businesses find this experience of giving back continues outside of work hours as well, which creates an ongoing, committed relationship with the given charity or nonprofit. The relationship of the company to the community at large then often becomes an integral part of the corporate culture.

Volunteering Helps Company Culture

Some businesses tend start their volunteer work on a small scale. For example, some companies employ industry education, which helps other professionals excel in their respective fields. This sense of social responsibility often fosters a desire to do even more, which can lead staff members to give their time regularly to local charities.

Stevie-winner Wolters Kluwer Lien Solutions, which is based in Houston, Texas, United States, is one business that describes their experience of volunteering as enlightening and something that has given them fulfillment and made their company feel like a real family with a shared purpose.

A Perfect Match

The Lighthouse, a charity that is a member of the United Way of Greater Houston, Texas, United States, helps over seven thousand blind and partially sighted people every year by giving members the tools they need to live independently. When Wolters Kluwer Lien Solutions was looking for a place to volunteer, they came across this local charity, and it seemed like a perfect match. Both were looking for a long-term, meaningful relationship, and that has undoubtedly come to fruition.

Since 1939 the Lighthouse has provided social activities for the blind and visually impaired in the Houston, Texas, United States, area, and they love to welcome volunteers. By providing several volunteers to assist with craft sessions and reading activities during the working day, Wolters Kluwer Lien Solutions proves an excellent fit with the Lighthouse. The partnership ensures the charity can provide sessions in the daytime, which is when their clients need them most.

Giving Back to the Community

Meeting new people and getting a unique perspective into the local community through the staff, volunteers, and service users at the Lighthouse is just one example of how Wolters Kluwer Lien Solutions is committed to supporting its staff members’ communities. The work doesn’t stop with the Lighthouse, though. Employees have also volunteered at a wide range of other nonprofit organizations, such as Children of Military Members in Tampa, Florida, United States; the Nevada Children’s Hospital in Las Vegas, Nevada, United States; and the Tulane Health System in New Orleans, Louisiana, United States.

Raja Sengupta, executive vice-president and general manager at Wolters Kluwer Lien Solutions, is proud of how his team embraces the volunteering mind-set.

“The employees are keen to deepen their relationships with the communities in which they live and to take part in projects where they can get to know and help others,” says Sengupta.

This can-do attitude earned Wolters Kluwer Lien Solutions several Stevie Awards in 2019. For its iLien Motor Vehicle solution, the company earned a Silver Stevie®️ Award in the Financial Services category, as well as a Gold Stevie Award in the Legal Information Solution category at the American Business Awards®️.

Wolters Kluwer received three Silver Stevies for Female Executive of the Year - Business Services - More Than 2,500 Employees on behalf of Jennifer Cronin, VP of Customer Service; Female Executive of the Year - Business Services - 11 to 2,500 Employees on behalf of Alyza Tarmohamed, General Manager; and Most Innovative Woman of the Year - Technology on behalf of Karen Abramson, CEO at the 2019 Stevie Awards for Women in Business.

Interested in winning a Stevie Award in 2020?

Die weltweit renommierten Auszeichnungen für Unternehmerinnen, weibliche Führungskräfte, Mitarbeiterinnen und von Frauen geführte Unternehmen wurden vor über 500 Geschäftsfrauen aus aller Welt überreicht.

Spotlight an und Bühne frei für weibliche Führungskräfte, Unternehmerinnen und von Frauen geführte Unternehmen, hieß es am Freitag, den 15. November 2019, als die Preisträgerinnen der Stevie® Awards for Women in Business  2019 in New York City bekanntgegeben wurden.

Mehr als 500 Geschäftsfrauen und ihre Gäste waren dabei, als im Rahmen eines Galadinners im Marriott Marquis Hotel in New York City die Preisträgerinnen bekannt gegeben wurden. Mit dabei waren unter anderem Gewinnerinnen aus Australien, Deutschland, Großbritannien, Indonesien, Israel, Kanada, Österreich, Singapur, der Schweiz und den USA.

Zu den Preisträgerinnen der diesjährigen Stevie Awards for Women in Business zählen auch drei Geschäftsfrauen und Unternehmen aus Deutschland, Österreich und der Schweiz.  

TourRadar aus Wien gewann den Gold Stevie Award in der Kategorie Employee of the Year für Melissa Lopez, Assistant Team Lead im Sales and Support Team in Nordamerika. Die Social Media Managerin des weltweit größten Online-Reisebüro für Mehrtagestouren Sama Abdi erhielt eine Bronze Stevie Medaille in der selben Kategorie. Die Freude war riesengroß, als Melissa Lopez ihren Gold Stevie Award live auf der Bühne entgegennehmen durfte.

Interview Melissa Lopez:

Interview mit Sama Abdi:

Ebenfalls persönlich entgegennehmen konnte ihre Silber und Bronze Stevies Rosemary Lokhorst. Für Digging Deep aus Cham in der Schweiz gewann die Schriftstellerin, Technologieunternehmerin und preisgekrönte Spieleproduzentin einen Silber und einen Bronze Stevie Award in den Kategorien Organization of the Year – Government or Non-Profit– 10 or Less Employees und Female Innovator of the Year – Government or Non-Profit –10 or Less Employees. Digging Deep ist eine gemeinnützige Organisation, die die heilende Kraft des Selbstausdrucks durch Spaß und die Nutzung digitaler Selbsthilfetools aktiviert.

Interview mit Rosemary Lokhorst: 

Leider nicht live dabei, aber trotzdem stolzer Gewinner von zwei Gold Stevie Awards war LabTwin aus Berlin. Das weltweit erste digitale Laborassistent mit Sprach- und KI-Unterstützung erhielt die jeweils höchsten Auszeichnung in den Kategorien Best New Product or Service of the Year - Business Products und Female Entrepreneur of the Year in Europe, the Middle East & Africa für Magdalena Paluch, Mitgründerin und Geschäftsführerin von LabTwin.

Die Preisverleihung wurde weltweit live übertragen.

Mehr als 1.500 Nominierungen von Organisationen und Einzelpersonen aus 25 Nationen wurden in diesem Jahr bei den Stevie Awards for Women in Business eingereicht, beispielsweise in den Kategorien Entrepreneur of the Year, Executive of the Year, Most Innovative Company of the Year, und Startup of the Year.

Eine Übersicht über alle Gewinner der Stevie Awards for Women in Business 2019 sowie die Fotos der Preisverleihungfinden Sie unter  https://stevieawards.com/women/2019-stevie-award-winners.

Während die Bewerbungsphase der nächsten Stevie Awards for Women in Business erst im Mai 2020 startet, haben alle Organisationen aus Deutschland, Österreich, der Schweiz, Liechtenstein, Luxemburg und Belgien bereits jetzt die Möglichkeit, ihre Nomminierungen für die German Stevie Awards 2020 einzureichen. Die reguläre Teilnahmefrist läuft bis zum 22. Januar 2020. Informationen zu den German Stevie Awards finden Sie unterwww.StevieAwards.com/GSA. 

Alle Videoclips der Preisverleihung und Interviews mit den Gewinnern und Juroren der Stevie Awards for Women in Business finden Sie auf dem YouTube Kanal „TheStevies“ unter: https://www.youtube.com/user/TheStevies/playlists.  

How have modern conveniences changed business and leisure travel in 2019? What are the most desirable destinations? How do travelers prefer booking flights and hotels?

Anyone who searches for travel deals now is met with an onslaught of recommendations about where to visit, where to stay, and exactly what to do.

As the mobile experience becomes more personalized, it’s easier than ever to book exactly what you want. Travel research, however, shows travel agents are doing more than just surviving. The overall US travel agency market is projected to reach $127 billion by 2021, which is up from $112.8 billion in 2017.

Despite having access to their next vacation right from their pockets, it seems customers are still eager to pay someone to take care of all their needs.

Stevie-winner Northstar Travel Group, based in Secaucus, New Jersey, United States, is one of the leading B2B marketing solutions companies serving all segments of the travel industry. Despite the tech boom in travel, Northstar continues to flourish as a connector of buyers and sellers in global travel and hospitality products.

It’s All about Building Relationships

Northstar firmly believes in the importance of helping professionals in the travel industry meet face to face at exciting events. 

“We’re dedicated to connecting the next generation of travel buyers and sellers. We want to get to know each other through unique, collaborative content sessions; outdoor activities, such as hiking, biking, and yoga; and social events full of local flavor.”

That’s Victoria Halpin, a marketing associate at Northstar. She asserts that having everyone come together helps professionals gain insight on how the current generation will influence the future of the travel industry. Halpin says this is also a great way to help everyone build relationships for life.

Competitors, such as Questex, WATT, and Adara, also make an effort to include career-building programs and social activities during retreats, but Northstar likes to differentiate itself by providing additional value through data and benchmarks.

“In addition to over eighty-four face-to-face events in more than eleven countries related to retail travel, hospitality and hotel investment, corporate travel, travel technology, and sports travel, we also provide research and business intelligence to serve the fastest-growing segment of the travel industry: online travel distribution.”

All these efforts result in engaging more than 1.4 million monthly website visitors and over 2.7 million content customers. No other content and marketing services provider serving the travel and meetings industry approaches this scale, reach, or market share.

Although the industry is strong, several challenges still lie ahead.

Digital innovation continues to create entirely new opportunities for the market. Companies are competing for your dollars and offering alternative “off-the-beaten-path” experiences. Airbnb has become a popular way to stay in foreign countries because of the authentic cultural experiences afforded by staying with locals.

This is forcing travel brands to ramp up cost-cutting strategies and to devise more efficient ways of doing business in order to improve revenue and to sustain market leadership.

Time will tell how this evolving workforce will attract tomorrow’s talent and dollars, but Northstar and similar companies look poised to continue to refine business practices and to support their customers.

Northstar Travel Group won three Stevie® Awards at the 2019 American Business Awards®: a Gold Stevie in the Brand & Experiences - Launch Event category, a Bronze Stevie in the Brand & Experiences - Interactive Outdoor Event category, and another Bronze Stevie in the Corporate & Community - B2B Event category.

Interested in winning a Stevie Award in 2020?

Women from around the world gathered for a two-day women's conference in New York City

The second-annual Women|Future Conference wrapped last week at the Marriott Marquis in New York City and brought women professionals from various industries together for two days of structured networking, panels, and case studies before the 16th Annual Stevie Awards for Women in Business ceremony. 

Click here to view photos and find out what you missed at the 2019 Women|Future Conference.

“I wasn’t born with the gift of foresight but I would tell you that all of you are Futurists too. Each and everyone one of you try to predict the future, for your personal life and for your company strategy.” 

The conference kicked off with Keynote Address by Sheryl Connelly, Futurist at Ford Motor Company: Confessions of a Corporate Futurist: Coming Trends That Will Revolutionize Your Business. 

Sheryl shared her background, choosing a degree in finance to be financially secure when she really wanted to study art, then going on to law school and never ended up practicing law. She started at an entry level job at Ford, even with a law degree, and was able to work her way up to the unique job of “Futurist.” She then shared what insights made her career goals come true and how she is able to help Ford predict what trends are coming next, and how we can too.

See what WomenFuture Conference attendees took away from the conference.

This conference empowers you to be your best self, to be in a space with like minded individuals, and to discover best practices being used around the world for different, relevant topics. I would happily recommend this to any person wanting to improve themselves and learn in the process. - Jessica Ney, Income Access

Women in business are creating an extraordinary impact on the world and the Future Women conference is an incredible opportunity to meet leading-edge game-changers and to discover what you could be achieving in your own role. - Lauren Clemett - Audacious Agency 

“Be strategic. Lead easier. Because you’re always leading.”

One of the first panels on Day One was The Significance and Simplification of Being Strategic, moderated by Erin Joy, CEO of Black Dress Circle. The panelists included Debra Kunz, Founder of the Center for Deliberate Growth, Julie Ockerby, CEO of Meli Studio Australia, Chessa Eskandanian-Yee, CEO & Co-Founder of LeaderEQ, and Andrea Arco-Mastromichalis, CEO and Founder of Arco + Associates. Each speaker offered their approach to thinking more strategically in the workplace. Tips about prioritizing, anticipating problems, and simplifying the steps to get from point A to B were brought to light, which encouraged some thought-provoking questions at the end of the session.

“61% of women look at the gender diversity of a leadership team when deciding where to work.”

After a lunch break that featured tables for structured networking sessions with other goal-oriented professional women discussing issues in today’s business environment, the day continued with The Art of Inclusion: How to Craft Your Company’s Diversity Mosaic. Tara Wilson, SVP and General Manager of Income Access, A Paysafe Group, moderated the panel. Joining her were speakers Ashley Brundage, Vice President of Diversity & Inclusion at PNC, Tonia Morris, HR Executive of The Generational Connector, Ashira Prossack, Founder and CEO of The Generational Factor, and Vanessa Subramaniam, Manager of Sales and Support for TourRadar. Their session revolved around the comparisons between different generations in the workplace, the advantages of age diversity, and how to embrace diversity and develop a generational inclusive workforce.

“A paradox of opportunity & unintended consequences.”

Day one of the conference wrapped with the panel, How AI Is Transforming Industries, led by Brigitta Rubin, Chief Innovation Officer of Dragonfish, Inc. Attendees learned how AI will affect our everyday lives, the world of business, and job prospects. Speakers Jagathi Gururajan, Director of the Financial Services Advisory for PwC, Shimona Chadha, Associate Vice President of Marketing for HCL, and Louvere Walker-Hannon, Application Engineer for Mathworks, Inc. provided their expertise and advice regarding how marketers can unlock the potential of AI and adapt to discover new opportunities.

“When it comes to creating a future that’s gender-equal…there are things our society needs to do. There are things our country needs to do.”

The second day of sessions began with a morning Keynote by Selena Rezvani, Author of Pushback. In her talk, The Future of Work Is Female, she discussed creating a future that is gender equal. Attendees learned about the clues that reveal a company’s culture and how they could be proactive in advocating for a “women-forward culture.” Rezvani provided examples of gender bias within companies like Nike and suggested how women can strengthen their participation in decisions that affect them.

Rezvani’s Keynote was followed shortly by several breakout sessions, which covered topics such as The Power of Influence, Customer Experience, Building Communities, and Cross-Cultural Communication. 

“I wanted to help impact people’s lives the way mine was impacted.”

The conference concluded with a closing panel of three case studies conducted by Sherry Smith, VP, Media, Mobile & Marketing, of Clarity PR. Each case study featured a finalist from the 2019 Stevie Awards for Women in Business. The awards honoring women in the workplace was to be held later that evening. Finalists and speakers included Gail Becker, Founder and CEO of CAULIPOWER, Alex Coren, Co-Founder & CINO of Wambi, and Rosemary Lokhorst, Executive Director and Producer of The Digging Deep Project. Each of them gave attendees a microscopic view of how these women leaders started their companies and grew to influence the larger community.

The Women|Future Conference was a jam-packed two days of networking with incredible insight from just a fraction of leading women in the professional sphere. We look forward to an even bigger and more exciting event next year during the third annual conference, which will be held November 12-13, 2020 in Las Vegas presented in conjunction with the Stevie Awards for Women in Business. For more information visit www.womenfutureconference.com 

With every passing year, it seems more and more people spend an increasing amount of time staring at screens. From cell phones to tablets to smart watches, there’s no shortage of screened devices to amuse, to delight, and to distract people.

Given that, it would stand to reason that marketing agencies should ramp up their online campaigns. Find people where they live, right? According to the research, though, not necessarily.

Photo by Richard Clyborne of Music Strive

With instant access to a nearly unlimited amount of information and a glut of available content, one major sacrifice in the consuming population has been attention span. It’s harder than ever not only to grab but to maintain the interest of consumers. This makes it incredibly challenging for marketing agencies to devise ways to stand out. Enter the rise of live brand storytelling.

What Is Live Brand Storytelling?

Live brand storytelling is a marketing technique wherein a company crafts a compelling story related to its brand or product and then delivers that story via a live experiential event.

Because consumers aren’t distanced from the brand through a screen or a printed page, they are able to connect with that brand and to truly immerse in the crafted brand lifestyle. Depending on the event, consumers can learn about the brand or the company ethos through the senses, seeing, hearing, or even tasting the kinds of real-world experiences the brand wants to associate themselves.

Live Brand Storytelling—By the Numbers

For any sceptics who believe live brand storytelling is a fad or a trend, the numbers paint a very different picture. Event Marketer released a 2018 report stating 85 percent of consumers were likely to make a purchase from a brand after attending one of their live events, and an impressive 91 percent asserted they felt more favorably about the brand after engagement in a company-sponsored live experience.

It’s not just consumers who appreciate the tactic either. C-suite executives are fully on board as well. According to a Bizzabo report, 87 percent of C-level executives believe these kinds of live experiential marketing events will become increasingly important to their brands.

Why Is Live Brand Storytelling Effective Today?

The idea of conveying a brand’s message or promoting a product through storytelling is nothing new in the marketing world, but the increasing popularity of live brand storytelling speaks to the changing demographics and buying mentality of today’s consuming population.

“In recent years, we’ve seen the strategic relevance of live events increase dramatically. Marketers are reaping the rewards of engaging with their audiences in face-to-face environments,” says Scott Cullather, CEO of INVNT, a global live brand storytelling agency based in New York, New York, United States. “Marketers have also realized that Millennials and Gen Zs, who favor experiences over material objects, are gaining greater spending power as they enter the workforce and move their way up corporate ladders.”

For marketing agencies to continue to enjoy success, however, it’s important they think of live brand marketing not as the final solution to connecting with an audience but simply as the next step in an always-progressing chain of marketing evolution.

“The marketing industry is constantly changing, and we’ve found that truly integrated marketing campaigns are now key,” says Cullather. “We look to create holistic campaigns that encompass both live events and branded content and ensure a brand remains top of mind long after an event ends.”

INVNT recently won a Silver Stevie Awards at the 2019 Stevie Awards for Women in Business for Female Entrepreneur of the Year in the Business Services category (11 to 2,500 Employees) on behalf of Kristina McCoobery, Co-Founder and COO.

They also won two Gold Stevies at the 2019 American Business Awards: One for Company of the Year in the Advertising, Marketing & Public Relations category and one for Founding Team of the Year - Business Services Industries. Other awards include a Silver Stevie for Marketing or Advertising Agency of the Year in the Advertising, Marketing, and Public Relations category.

Interested in winning a Stevie Award in 2020?