Who's Coming to The 2018 American Business Awards on Monday?

Posted by Maggie Gallagher on Thu, Jun 07, 2018 @ 11:30 AM

The 2018 (16th annual) American Business Awards® - the U.S.A's top honors open to all organizations operating in the U.S.A., and feature a wide variety of categories to recognize achievement in every facet of the workplace- will be presented this Monday, June 11 at the Marriott Marquis Hotel in New York City.  More than 650 nominees and their guests will attend to be presented with their Grand, Gold, Silver and Bronze Stevie Awards.

The presentations will be broadcast live, beginning at 6:45 pm ET.

ABA 2017 new3

Here are the organizations that as of this writing will be represented at the event on Monday:

3Dazer
4Life Research
A.wordsmith
ACES
Advance Financial
Aflac
AIG US Life
Allianz Global Assistance
Allianz Life Insurance Company of North America
Allscripts
Anthem Foundation
Aragon Advertising
Arise Virtual Solutions Inc.
ArmadaCare
ASG Technologies
Association of International Certified Professional Accountants
Asure Software

Avasant
AXA
Barclays
BD
Best Western Hotels & Resorts
BetterAir
BGRS
BIA
Blis
Bloomberg Environment
Blue Cross and Blue Shield of North Carolina
BluePay Processing
BlueToad Inc.
botkeeper
Brightstar Corp.
Brillio
Burst
Cathy Turney
Century Business Solutions
Church & Dwight
Cigna
Cisco
Citi
CityOf.com
Clevens Face and Body Specialists
Company
Concentrix
Condeco
Constant Contact Waltham MA
CoverMyMeds
Create Health Plans
Cruise Planners an American Express Travel Representative
Cummins
Cytellix
Davies
Deloitte
Delta Dental of California
DGC International
DHL
Diligent Corporation
DirecTv
Dow Jones
DraftKings
Dynamic Blending
Eff Creative Group
Emory University
Entercom
EpiFinder
Estee Lauder
Evergage
Fidelity Investments
FIS
Fiserv
FlightScope
ForeverCar
Formativ Health
Foxwoods Resort Casino
Geisinger Health
Generali Global Assistance
George P. Johnson
GL group
Globalization Partners
Glossive Technologies
GN Hearing
Gorilla Safety
GREAT WINE Inc.
Gregory FCA
GuideWell Connect
Hannaford Supermarkets
HCL America Inc. - Ritesh Jain
Health4TheWorld
Heraeus Incorporated
Hire For Hope LLC
HMS
HomeServe USA
IGEL
Ignite Sales
IGT
InfinityQS International
Information Builders
Intel Corporation
International SOS
Invesco
ISG
Jefferson County in Golden CO
John Hancock Financial Services
JVZoo
Karmic Labs Inc.
Keriton
LanguageLine Solutions
Lightcast.com
Lighthouse Worldwide Solutions
Lycored
Makers Nutrition
Makovsky
Marriott International
MDwise
Mercedes-Benz USA
Merck
Meritor
Merkle
MetTel
MONAT Global
Motus
Movember Foundation
Mphasis
NBCU
nCino
NFL Player Benefits Office
Nutrisystem
Oncor Electric
OptumCare Operations
Outreach Process Partners LLC
Pacific Expeditors
PAIRELATIONS LLC
PAN Communications
Panasonic Automotive
Panda Restaurant Group
Parkmobile
Paychex Inc.
Port It Global Inc
Primrose Schools
Progrexion
Public Employees' Benefits Program
QLess Inc.
Raytheon Space and Airborne Systems
RB
Realtor.com
Relic
Revenue Optimization Companies, The
Roth Staffing Companies L.P.
Safeguard Business Systems Inc. Dallas TX
SamsonPR
Scaffidi Restaurant Group
SCAN Healthplan
Scott Hospes
Shade Tree Auto
Sharpen Technologies
Social Finance Inc
SoftPro
Soleo Health
Spark
SparkPR
Spartan Invest
State Street Corp
Sterling Staffing Solutions
STYLE Advertising
Symantec
T and T Consulting Services Inc.
T. H. Easter Consulting LLC
TCS
TekLeaders
Terra Dotta

TGI Fridays
Thomson Reuters
Toshiba America Business Solutions
Transfermate
Trianz
TriNet
TrustLogics
Truth Initiative
TycoonAdvertisingGroup
U.S. Army Headquarters Installation Management Command
UBS
United Educators
United Way Worldwide
UnitedHealthcare
Upsher-Smith Laboratories
Valley Forge Fabrics
Vanguard
Verizon
WebPT
Worldwide Clinical Trials
Xperiel Inc.

Topics: marketing awards, American business awards, new product awards, entrepreneur of the year, communications manager, female entrepreneurs

FIS Wins Grand Stevie Award for Organization of the Year in 2018 American Business Awards

Posted by Maggie Gallagher on Tue, May 15, 2018 @ 11:17 AM

The Stevie® Awards announced today the Grand Stevie Award winners in The 16th Annual American Business Awards® competition. Winners will be presented their Grand Stevie Awards trophies at the ABA’s gala banquet on June 11 in New York.

FIS, the Jacksonville, FL-based leader in financial services technology, will be presented the Grand Stevie Award for Most Honored Organization of the Year. FIS earned 70 award points, more than any other entrant. Stevie Award-winning organizations are accorded three points for each Gold Stevie win, two points per Silver Stevie win, and one-and-a-half points for each Bronze Stevie win.

ABA grand winner 201810Fold Communications, with offices in San Francisco, the Bay Area, Southern California, Texas, and Colorado, has won the Grand Stevie for Most Honored PR Agency of the Year with 29 points earned on behalf of clients including Agiloft, Attack IQ, and Versa, among others.

Other top ABA Grand Stevie winners include George P. Johnson Experience Marketing (Auburn Hills, MI) for Most Honored Interactive Agency of the Year with 21.5 points and Merkle (Columbia, MD) for Most Honored Marketing Agency of the Year with 18.5 points.

Grand Stevies were also awarded to the 10 other organizations with the most points in the 2018 competition.

The Top 10 winners are:

  1. PAIRELATIONS, Centennial, CO, on behalf of clients including Audigy, Beltone, Formativ Health, GN ReSound, Gorilla Safety, Soleo Health, and TekLeaders (48.5)
  2. Reltio, Redwood Shores, CA (38)
  3. Jeunesse Global, Orlando, FL (27.5)
  4. Makers Nutrition, Hauppauge, NY (21)
  5. Cisco Systems, nationwide (20.5)
  1. (tie) Aflac, Columbus, GA (18)
           John Hancock Signature Services, Boston, MA (18)
  2. (tie) Franklin Covey, Salt Lake City, UT (16.5)
            PAN Communications, with offices in Boston, New York, Orlando, and San Francisco (16.5)
             TopSpot, Houston, TX (16.5)

All organizations operating in the U.S.– large and small, public and private, for-profit and non-profit—are eligible to submit nominations to the ABAs in a wide range of categories, honoring achievement in every aspect of work life, from customer service and management to public relations and product development. More than 3,700 nominations submitted to the 2018 competition were reviewed and rated in the judging process by more than 200 professionals, whose average scores determined the Gold, Silver, and Bronze Stevie Award winners who were announced earlier this month. The June 11 awards presentations will be broadcast live via Livestream.

For a complete list of the 2018 Stevie Award winners, visit http://www.StevieAwards.com/ABA.

Sponsors of The 2018 American Business Awards include HCL America, John Hancock Signature Services, and SoftPro.

Topics: marketing awards, PR awards, American business awards, public relations awards

New Owner Helps Event Marketing Firm Stay on the Cutting Edge

Posted by Maggie Gallagher on Fri, Mar 23, 2018 @ 02:26 PM

Trade shows and conferences can be great opportunities for businesses to meet prospects—but they can also be crowded places where exhibitors find themselves in competition with hundreds or even thousands of other companies to catch the eye of attendees.

That’s why many exhibitors hire experts like Live Marketing, a U.S. firm that specializes in creating memorable experiences. For example, a food ingredient developer enlisted them when it sought to create a buzz around its newest solutions at an important industry event. Live Marketing’s answer: RFID sensors to trigger an interactive, multi-screen display when guests “pick and place” various food items, a novel approach that helped the client exceed its lead-generation goal.

Live Marketing pic.jpgFor a medical device maker, the team created a unique conference display featuring a glass-encased laboratory dotted with scannable hotspots that let the visitor experience its products firsthand. Each interaction prompted a brief video or augmented reality sequence, resulting in an immersive tour through the lab.

Underpinning those examples, and many other projects, is a reliance on technology to push the boundaries of what a live corporate event can be. It’s an approach that Anne Trompeter, then a 10-year veteran of the Chicago-area firm, brought to the forefront when she bought Live Marketing in 2014.

The organization has long had a prominent position within the world of corporate events. Launched in the 1970s, the agency was a pioneer in the experiential marketing industry. It was the brain trust that helped introduce the Intel Pentium processor and the world’s first flip phone to the marketplace.

When she took the reins four years ago, Trompeter’s goal was to make sure the firm didn’t grow stale. “I bought Live Marketing from its original founder with a clear vision to reinvigorate and refresh the company to be relevant for today’s sophisticated experiential marketing and technology-activated approaches,” she says.

In a short period of time, she’s helped make that vision a reality. The company has won numerous industry awards for its innovative, tech-based exhibits, and Trompeter recently garnered the Silver Stevie® award for Female Entrepreneur of the Year in The 2017 American Business Awards.

A Team Effort

Breathing new life into the agency hasn’t been a solo task, something Trompeter readily acknowledges.

One of the changes she made early on was to get the most out of what she saw as untapped potential within the staff. “I’ve shifted our creative process so we are all challenged to bring in new engagement ideas on a regular basis,” she explains.

She’s also put a premium on helping employees grow, either within their role or in new positions. In one instance, a member of the marketing team expressed an interest in being a producer, a job with which she had little experience. Not wanting to lose one of her valued employees, Trompeter helped ease her into the new role over a period of 18 months. “By mid-2017, she was full-time producer and is very happy and productive,” the executive says.

In another instance, the executive leveraged an employee’s degree in theater management by moving him up into a production role. Once an assistant to Trompeter, he’s now a full-time creative director with a roster of his own clients for which he writes and develops concepts.

“I consider it an achievement to cultivate the very best team who feels appreciated and able to do their finest work at all times,” she says. “The way I do that is listening to my team members and making adjustments based on what I’m hearing.”

As if running a top-tier events marketing firm isn’t challenging enough, Trompeter does it while juggling a litany of other roles. Among them: parent, church choir member, and triathlete.

Rather than detracting from her business responsibilities, she says those outside endeavors help keep her energized. “Training for races and triathlons plus my overall commitment to fitness keeps me physically and mentally healthy,” she says. “I apply that same focus and drive to my business. But I recognize the importance of a healthy work-life balance, not just for me, but for everyone on my team.”

A breast cancer survivor, Trompeter uses her professional success to support cancer research and other philanthropic causes and encourages her employees to perform charitable work as well. “Several employees suggested giving back more specifically to the communities where our offices are located,” she says. “So beginning last year, each office identifies and does two hands-on charitable give-backs, like serving in local soup kitchens and doing food distribution.”

“In 2018, our theme is ‘Get Engaged’,” says Trompeter. “I feel strongly that now more than ever we have a responsibility to be civic-minded. Getting more involved in our communities’ neediest populations is an immediate and personalized way to get engaged.”

Topics: marketing awards, American business awards, women awards, best marketing team, business developement, event marketing

2018 American Business Awards Final Entry Deadline Extended

Posted by Maggie Gallagher on Thu, Mar 15, 2018 @ 09:30 AM

The Stevie® Awards, organizer of The American Business Awards, announced today that the final entry deadline for the 16th annual ABA competition has been extended to April 13. No additional late fees will be charged. Entries submitted through April 13 will not be penalized in any way in the judging process.

“We’ve received so many requests for individual deadline extensions that we’ve decided to extend the deadline for everyone,” said Stevie Awards president Michael Gallagher. The original final deadline was March 14.

GET THE ENTRY KIT HERE

ABA 2017 9-2.jpgThe American Business Awards are widely considered to be the premier business awards program in the U.S.A. All organizations operating in the U.S.A. are eligible to submit nominations— public and private, for-profit and non-profit, large, and small. The 2018 awards will honor achievements since the beginning of 2017. Entry details are available at http://www.StevieAwards.com/ABA.

The American Business Awards recognize achievement in every facet of the workplace. Categories include:

New categories in the 2018 American Business Awards include seven new Software Solution categories, four Lifetime Achievement Award categories, four additional Marketing Campaign categories, two new PR Campaign categories, one new category for Live Events, and Best White Paper or Research Report.

More than 200 executives on 12 juries have already begun the process of rating nominations to determine the Gold, Silver, and Bronze Stevie Award winners.

Stevie winners will be announced on May 1, and the awards will be presented at a gala banquet on June 11 at the Marriott Marquis Hotel in New York City. Attendance is not required to win.

The list of past Stevie Award winners in The American Business Awards reads like a who’s who of innovation and business success in the U.S.A. Explore the list of last year’s winners.

Topics: customer service awards, business awards, marketing awards, PR awards, American business awards

Call for Entries Issued for Fifteenth Annual International Business Awards®

Posted by Maggie Gallagher on Wed, Mar 14, 2018 @ 09:30 AM

The Stevie® Awards has opened entries for The 15th Annual International Business Awards, the world's premier business awards competition, which attracts nominations from organizations in more than 60 nations and territories each year.

All individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—may submit nominations to The International Business Awards. The early-bird entry deadline, with reduced entry fees, is April 11. The final entry deadline is May 9, but late entries will be accepted through June 13 with payment of a late fee. Entry details are available at www.StevieAwards.com/IBA.

IBA winner woman 2017.jpgREVIEW THE ENTRY KIT HERE.

Juries featuring more than 150 executives will determine the Stevie Award winners. Results will be announced 9 August. Stevie Award winners will be presented their awards at a gala banquet in London, United Kingdom on 20 October.

The International Business Awards recognize achievement in every facet of the workplace. Categories include:

A variety of new categories are introduced for the 2018 competition, including a new group of categories to recognize the Entrepreneur of the Year and Founding Teams in many industries. In addition to seven new Software Solution categories in the New Product & Services section, there’s a new selection of categories to recognize Content Solutions. There is one new category, Best White Paper or Research Report, in the Publication categories and one new category, Engaged Community of the Year, in the Marketing categories. There are two new PR Campaign categories in the Public Relations section. Finally, there are four new Lifetime Achievement Awards categories in the Management section.

Stevie Award winners in the 2017 IBAs included: Cisco Systems (USA), Domino's Pizza (Turkey), Freelancer.com (Australia), Garanti Bank (Turkey), KT (South Korea), Llorente & Cuenca (Spain), Meltwater (USA), MSLGROUP (USA), PRIZM (Hong Kong), Sunny Side Up (Japan), Syncron (Sweden), Telkom Indonesia (Indonesia), Thai Life Insurance Plc. (Thailand), Viettel Group (Vietnam), Weber Shandwick (United Kingdom), WNS Holdings (P) Ltd. (India), and Wolters Kluwer Tax & Accounting (USA).

Topics: marketing awards, International business awards, PR awards, company awards, international business

Simplifying the Complex: The Key to Stand-Out Videos

Posted by Maggie Gallagher on Mon, Mar 05, 2018 @ 03:43 PM

The team at Vend, a San Francisco, CA based point-of-sale software company in the USA, has built a multitude of features into their retailer software that can be confusing to the average person—from inventory management and digital receipt generation to customer loyalty capabilities and an analytics dashboard.

Such abundant functionality is great for users, but can be a headache for the marketing team. How do you convey all those benefits in a short presentation that doesn’t lose the audience’s attention?

Vend seems to have found the answer, as evidenced by a brief video it shares with prospects via YouTube and other channels. Using in-house talent, including writers Simon Pound and Nick Houldsworth and their Director of Design, Michael Ramirez, the segment earned the company its second Gold Stevie® Award in three years.

Vend.jpgThe goal: communicate everything the app can do, in just two minutes. That’s no easy task when your product’s prime benefit is being an all-in-one solution that retailers can turn to for their sales optimization needs.

The creatives at Vend developed a video that laid out the software’s top five selling points, but also imparted a lively feel that keeps the viewer engaged. To do that, they used animation that quickly bounces from one scene to the next. Underscoring the narration is buoyant music—a contribution from James Dansey—that gives the work a lively, playful feel.

One of the virtues of the video is that, for its considerable scope, it never loses the viewer. The uncluttered graphics certainly help. Throughout the piece, for example, the team uses the same flower pot to represent the merchandise it can help users manage.

The resulting production is proof that you don’t need an off-the-wall idea or gimmicks to make a great video. Sometimes a simple idea and solid execution will do the trick.

The payoff: a Gold Stevie in The 2017 American Business Awards for best video in the sales-technology category—not bad for a $5,000 internal production. Considering the company brought home a Gold in 2015 for a product overview video, the creative team is clearly on a roll.

Reflecting on that initial win, Pound says the impact was significant. “That was great. It helped us recruit, get media attention, and double down on a creative approach,” he says. “It opened doors with partners and led to us winning other awards in Stevies around the world.”

The Growing Role of Video 

Since its founding in 2010, Vend’s cloud-based point-of-sale and retail platform has become the tool of choice for sellers around the globe. It’s now used by more than 20,000 stores in over 150 countries. Through its mobile platform, the company likes to say that users are able to run “the next generation of retail.”

In addition to its San Francisco headquarters, the company now has offices in Auckland, Toronto, London, and Melbourne, and has raised more than $45 million (U.S.) from top-tier investors.

A smart marketing strategy has certainly helped hasten that growth. Online video, in particular, has proven to be an effective medium, Pound says, because it’s being used in a way that marketers can easily track.

“We are loving that with new retargeting and audience creation tools available to us we can now measure and convert from video, meaning it is back in the front of our plans,” he explains.

This latest video, entitled “5 ways Vend will transform your business,” has proven to be a particularly powerful tool. People who have seen the video on Vend’s website are twice as likely to request a demo and take a trial.

The production was also key to a re-engagement campaign for older leads that it was trying to convert. The effort led to 200 trials, simply by showing how the software has evolved in a compelling way.

It’s not the only video for which the company has received attention of late. Its recent e-commerce and PayPal videos have also won awards for their ability to drive results.

What’s the formula for success? “Quality, creativity, and originality,” says Pound. “And trying to make complex things simple.”

It’s a recipe that seems to be catching the attention of business owners, not to mention a panel of experienced judges. “Winning Stevie Awards have been huge for our business to ensure we are at a world-class level,” Pound says.

Topics: video awards, marketing awards, American business awards, business developement

Marketing Group Promotes the Intersection of Creativity and Strategy

Posted by Maggie Gallagher on Wed, Jan 31, 2018 @ 02:52 PM

For companies looking to hire a marketing agency, making a decision is usually dependent on accepting certain tradeoffs. You can either get the boutique provider that’s energetic and responsive to your needs, or go with a bigger outfit that has more resources and a recognized brand name.

Strunk Media Group has tried to eschew that binary choice, and it’s proving to be a winning formula. The American firm prides itself on providing the full menu of options that clients need, from website design and digital advertising to print and billboard marketing. But the eight-employee team also conveys a unique, playful attitude that’s in line with its young, tight-knit staff. “We’re different on purpose,” says co-founder and CEO Matthew Strunk.

Strunk-Media-Team(Left-to-Right).pngSince its inception in 2015, the agency has already garnered over 40 clients who have bought into its “all of the above” message. Based in Kutztown, Pennsylvania, a town in the United States with just over 5,000 residents, the burgeoning company has found success by recognizing trends and finding creative ways to adapt.

“There is no doubt that the marketing industry will continue to transform with the evolution of the internet, but successful and proactive marketing professionals evolve with it,” says Strunk, who continues to serve as a U.S. Air Force reservist, even as he steers the company through a period of swift growth.

Strunk media dog.jpg“While traditional advertising methods are still relevant, Strunk Media has been using online methods such as Facebook advertising, Google AdWords, YouTube, Pandora commercials and ringless voice drops delivered directly to consumer cell phones,” he says. “These methods have proven successful through higher impression rates, more involved customer engagement and specific targeting capabilities.”

Whereas marketing companies are sometimes seen as places where creativity is valued more than strategy, Strunk and his team are trying to meld the two. Each marketing campaign is created specifically for the needs of a given client and based on extensive research, he says.. For example, customers who hire the group for digital services receive a web audit that addresses weaknesses in their internet presence, something that helps the agency design a targeted action plan.

Realizing a Dream

In 2017, Strunk Media took home not one, but two Stevie Awards at The American Business Awards in New York City. The firm earned the Silver Stevie for “Startup of the Year” in the Business Services category and a Bronze Stevie for “Veteran-Owned Business of the Year.”

“As a new company, winning the Stevie Awards has given Strunk Media Group validation that its marketing methods are working,” Strunk says. “These awards are the first nationally-based recognition Strunk has received, which is a tremendous accomplishment.”

“Recognition from these awards will grow awareness of our brand, helping it meet new potential clients and become a better-known company,” he added.

For all the acclaim the company has received in a short period of time, the company nearly didn’t get off the ground. Strunk recalls having to think twice before leaving a steady job overseeing marketing for a local auto dealership.

“The biggest challenge we faced was gaining the courage to leave safe careers and risk everything for a business that could become amazingly successful or be a tremendous flop,” he says. “It’s easy to talk about your dreams, but implementing action to achieve those dreams takes an immense amount of energy, time and money. But once our plan was in motion, the needed energy to continue pushing forward has not been lacking in the slightest.”

In Strunk’s case, starting a new venture involves an added challenge: having a CEO who could be called into active military duty on short notice. Strunk says he’s tried to develop a team that’s as committed to the organization’s success as he is, something that will certainly pay off should his reserve unit ever be deployed.

“Each member of the company cares about delivering the highest quality work for clients while pursuing innovative ways to obtain new business and help the company grow,” he says.

Building chemistry amongst employees is a key part of that enthusiasm, and it’s something staff members try to do outside the office as well, whether it’s a weekly happy hour or a team lunch.

“These casual bonding moments help the team get to know their co-workers, strengthening the Strunk bond,” he says.

Topics: Advertising awards, marketing awards, American business awards, marketing campaign, Startup of the Year

True Skyrocketing Success with RapidValue

Posted by Maggie Gallagher on Wed, Dec 27, 2017 @ 04:37 PM

RapidValue is a leading provider of end-to-end digital transformation solutions for enterprises worldwide. Its digital solutions span across mobile, cloud, IoT and omni-channels to help improve productivity, stream business workflow, reduce operational cost and achieve higher ROI. They won the Gold Stevie® Award in The 2017 International Business Awards for Marketing Department of the Year.

Rapid Growth

RapidValue, headquartered in Pleasanton, CA, in the United States, was founded in 2008 and has grown year-over-year since its inception. With eight global offices, 450+ employees, 600+ projects delivered and 15+ international global corporate awards, it’s safe to say recognition is in order. Kavyanidhi Narayan is the Marketing Manager at RapidValue and is proud of the attention the company is receiving for its hard work.

RapidValue-1.jpg“RapidValue is extremely proud of winning the Gold Stevie Award for Marketing Department of the Year. This international award boosts company visibility in the global market and brings in confidence to the management and business development teams in upsurging the revenue for the organization.”

RapidValue is also proud to have some of the world’s top brands, Fortune 1000 firms and innovative product startups as their customers.

Driven by Innovation

Technology is evolving every day as businesses try to keep up. RapidValue considers itself to be a fast-paced emerging firm that builds solutions with cutting-edge technologies. Its collective enthusiasm is driven by its fascination of new marketing ideas for solution launches, branding and executing innovative ideas quickly. Narayan believes, “the most interesting part is incorporating new-age marketing solutions to increase brand awareness.”

Kavyanidhi supports the pursuit of balanced work-life relationships. RapidValue is rich in culture with a diverse team, so celebrating all festivals throughout the year is important to them.

“We have many talented employees. They perform dances, play musical instruments and participate in sporting events,” says Kavyanidhi. “This inspires the team to have bonding experiences that promote enthusiasm to work cohesively.”

Apart from leading the 17-member marketing team, Kavyanidhi is also an athlete and has won many championships in track & field events. She also has her own sports club for children called Galloper, which she pursues on the weekends.

From Small Beginnings to Big Destinations

RapidValue’s marketing team’s lead generation and brand building has upsurged the company revenue. In 2016-17, the team contributed 30% of the company’s revenue through marketing initiatives that netted five big customer wins. There has also been a 20% increase in sales compared to 2015 through 12 road shows, technology events and global awards

“RapidValue’s marketing team is closely knit with cross-functional teams to increase the visibility of RapidValue and the business development team, to generate leads and to drive customer wins. We motivate the entire organization to contribute through leadership articles and whitepapers.”

Kavyanidhi also believes that building the right relationship with stakeholders and working closely as a team is what brings success—not just for themselves, but also for the organization.

“This team has proved that a small group can make a difference in transforming a three-member startup into one of the fastest emerging companies in the world.”

Topics: marketing awards, International business awards, marketing campaign of the year, marketing campaign

Ex-Footballer Showcases Australia’s Hidden Gems for Hit Travel TV Show

Posted by Maggie Gallagher on Wed, Dec 06, 2017 @ 02:25 PM

Swimming next to crocodiles? Traversing giant rock formations? Boogie-boarding on whitewater rapids?

It’s all part of the job for Peter “Spida” Everett, a longtime star in the Australian Football League, and his wife, Sheree. As hosts of the hit TV and radio show “The Great Australian Doorstep,” the couple explores the country’s unique destinations and take on whatever adventure they find along the way.

Great Australian.jpgPast destinations have included Australia’s natural wonders like the Great Barrier Reef and Ayers Rock, as well as many of the charming small towns that dot the countryside. Wherever they go, the couple travel by car or RV, soaking up the land’s distinct character and meeting locals along the way.

From one episode to the next, the couple could be hiking Kings Canyon in the Northern Territory or exploring the wild and majestic Kimberley region in Western Australia. In recent years, they’ve ventured beyond the Great Down Under, filming episodes in New Zealand, China, Canada and the state of Alaska in the U.S.

Now in its tenth season, the show’s unique mix of cultural exploration and thrill-seeking has clearly struck a chord with audiences. The program is a staple on the television station 7TWO and on more than 40 radio stations across Australia. The show recently broke into the Chinese market, where they’ve inked a five-year deal with China Central Television, and have become the first Australian travel show to be picked up by iTunes.

Those remarkable achievements earned the admiration of jurors for The 14th Annual International Business Awards, which featured nearly 4,000 nominees. “The Great Australian Doorstep” came away with the Bronze Stevie in the Travel and Tourism Video Awards category.

“With his steely determination, Spida has taken on some of Australia’s biggest travel media outlets and come out on top,” says Sheree, deflecting her own sizeable contribution to the show’s success.

Overcoming Obstacles

Everett’s 16-year football career, in which he played for the St. Kilda Saints, Hawthorn Hawks and Sydney Swans, provided the kind of fame that certainly helps when you’re pitching a new media venture.

But Sheree insists his high profile could also be an obstacle at times, especially when the pair would try to garner seed money. “People would often say, ‘Oh, he has millions. We don’t need to support him,’” she says. But after a costly divorce, she says, that wasn’t the case.

As a result, the couple had to take on considerable financial risk to make their venture work. “When he retired, we put our entire life savings and have worked tirelessly, often with little support from the industry,” she says.

It’s fitting then, that the show caters to audience members who are looking to travel on a budget. Rather than flying from place to place and booking luxury hotels, the Everetts opt for the modest confines of an RV park and favor unpretentious local establishments. That stripped-down approach has also made the program more fun they say, allowing them to interact with everyday people and experience the countryside up close.

The attention the show is receiving is just icing on the cake, they insist. The Stevie® Award, in particular, plays a major role in helping to boost the program’s profile, says Sheree.

“It has given us higher global exposure as well as huge applause from media and travel industry personnel here in Australia,” she explains.

And its proof, she insists, of what can happen when you believe in your ideas and are willing to work through the struggles. “It’s about focus, vision, hard work and never losing sight of the big goal,” Everett says.

Topics: marketing awards, International business awards, communication awards, The International Business Awards, australia business awards

You Don’t Need a Big Budget to Make a Big Splash

Posted by Maggie Gallagher on Tue, Nov 07, 2017 @ 03:48 PM

It is two minutes and fifty-three seconds of simple, but remarkably effective storytelling.

A silver-haired man, dressed in a dark sport coat, walks through the streets of Norman, an unpretentious American town in the heart of Oklahoma. As he slowly meanders down the city streets, he recites a poem in his measured, slightly raspy voice.

The first verse describes a frazzled gentleman who, upon visiting a friend, begins to open up about his latest difficulties. If not for its business slant, like worries over “negative cash flow,” it would be easy to confuse the nuanced lines for those of Robert Frost.

McMahon.jpgEventually, the friend he’s come to see changes his fortunes. Now, he has systems “designed with vision and purpose” that provide better insight into his operations. He and his wife start doing more travelling, thanks to generous dividend checks.

Watch McMahon's video here.

So it is that McMahon Marketing helped its client, a local business coach, address one of its biggest challenges: a lot of prospects simply don’t know what these coaches do, or why they need one.

“Small business owners feel isolated and stressed and believe others are thriving while they’re failing,” says CEO Korey McMahon, whose U.S.-based agency produced the video ad. 

McMahon says the spot’s success shows that there’s a viable way to address those challenges. “The message is: Others have done it. You can too, and here’s how.”

The resulting work, entitled “The Owner & The Coach,” earned McMahon’s agency a Gold Stevie Award for best Service Sales Video in The 2017 American Business Awards.

A compelling message

A big part of the ad’s appeal is its stripped-down, authentic vibe. It stars the client himself, Martin Holland, who intones a poem he originally wrote while taking his dog for a walk.

In it, Holland, who works for Las Vegas, America-based ActionCOACH, finds a way to demystify his industry, turning the business owner-coach relationship into a uniquely personal interaction.

“The thing about coaching is people don’t know what it is,” Holland told his hometown newspaper, The Norman Transcript. “Or if they do, they have misbegotten ideas about what it is. We were trying to show before and after of the stresses small business owners go through and how their lives change.” 

McMahon saw Holland’s rhyming verse as the perfect way to get his client’s message across. With a budget of just $1,000, he enlisted a local film director, Cooper Williams, to turn it into an ad.

“We created something that we felt like was top quality, that we were really proud of,” McMahon told the newspaper. “We took a shot, not really expecting to win anything because of the nature of the competition and the quality in the Stevie awards. It was very exciting for our team and all of the hard work that they do.”

Making an impact

Already, the video has been having a big effect. Holland says he recently spoke with two business owners in northeast Oklahoma who are perfect examples. The husband saw the need for a coach to help revitalize the company, but his wife was hesitant.

Upon seeing the video, that immediately changed. “She said, ‘I get it now. I’m all in.’”

The spot is also a huge shot in the arm for McMahon Marketing, a five-year-old inbound marketing agency with a staff of just seven full-time employees. Despite their lean budget, they were proud to win the Gold with several multinational firms with billions of dollars in revenue as their competition.

“It’s so important for not only our credibility, but also the talent we recruit,” says McMahon. “I feel we have the most talented team around, and this is just validation that we are creating nationally recognized videos and marketing services,” he said.

Topics: video awards, marketing awards, PR awards, American business awards