Increased efficiency. Unified processes. Lower costs.
This combination of benefits has led to rapid growth for SmartLinx. The U.S.-based company provides a workforce management suite that helps organizations, including long-term and post-acute care facilities, simplify everything from hiring and payroll to scheduling and time recording.
Among the organizations that saw substantial results from the SmartLinx universal software solution is the Parker Jewish Institute for Health Care and Rehabilitation. The New York, New York, United States, senior living facility was suddenly able to make payroll more efficient and streamline employee work practices within one platform. Ultimately, this saved the company hundreds of thousands of dollars in labor costs.
Numerous organizations have experienced similar results across the United States. Oriol, a health care agency in Massachusetts, United States, was able to slash inefficient overtime costs. The Greek Rehabilitation and Care Center near Chicago, Illinois, United States, was able to reduce a process from 60 reported work hours down to just two minutes. Outcomes like this consistently help SmartLinx achieve high user retention rates and average more than 50 percent annual growth.
SmartLinx was also the first software company to offer a complete solution for Affordable Care Act compliance, and the company routinely expresses a commitment to staying ahead of all ACA regulations.
While health care and senior living facilities are a core part of the company’s business, its software also serves the needs of government agencies, hospitality programs, and manufacturing enterprises. With the SmartLinx software, companies are able to unify their processes and departments and make them more efficient, saving them significant money in the process.
SmartLinx was founded in 2000 and maintains 100 staff members. It operates from its headquarters in Edison, New Jersey, United States, and has a support center in North Charleston, South Carolina, United States.
A Focus on Customer Service
A personal approach with their partners only improves business relationships and increases success for SmartLinx, according to CEO Marina Aslanyan.
“We don’t work with ‘clients,’” she told Forbes. “We consider them our partners, and we provide services to them that allow them to transform their businesses.”
The company’s laser focus on customer service, which includes using scorecards to enable customer health monitoring and value confirmation, earned it the Bronze Stevie® Award for Best Use of Technology in Customer Service in the Computer Industries category.
It is not, however, the first time SmartLinx has crossed the stage at a Stevie Awards ceremony. In 2017, the management team won a Bronze Stevie Award for Innovation in Customer Service. In 2016, the firm earned a gold Stevie for Customer Service Management Team of the Year.
The company’s commitment to creating a satisfying user experience made this latest accolade all the more special, according to Darcy Grabenstein, a content manager at SmartLinx.
“The Stevie Awards, particularly those for customer service, underscore the priority SmartLinx places on customer success,” Grabenstein says. “They validate our efforts to ensure our customers are satisfied, not only with our products but with the support behind them.”
Two SmartLinx customer support team members also earned individual awards in the Stevie Awards for Sales & Customer Service this year. Thomas VanAntwerp, a customer support team leader, won the gold award for Young Customer Service Professional of the Year in the Technology Industries segment, and Brandon Tahquette, a customer support specialist, won a silver award as Front-Line Customer Service Professional of the Year.
The leadership team consistently ensures innovation and diversity are part of the company’s culture. Grabenstein says the team regularly evaluates and advances technology concepts; targets industry challenges, such as those evolving in the ACA, senior care, and health care fields; and encourages growth, training, and sharing perspectives in the workplace. This fosters a healthy working environment and company growth.
“We are growing rapidly, but we are committed to maintaining the level of service our clients are accustomed to,” says Grabenstein. “We are committed to their success.”

Commitment to Their Community
Patagonia Health was founded in 2008 in Cary, North Carolina, USA, by three expert software and computer engineers: Mr. Ashok Mathur, Mr. Abhi Muthiyan, and Ms. Sonali Luniya.
Riva CRM Integration is based in Edmonton, Canada and services the international technology market. Launched in 2008, the company has found popularity with growing organizations to globally operating companies, including 50 Fortune 500 companies and 15 of the world’s largest banks.
Founded in October 2013, Collective Health is backed by NEA, Founders Fund, Google Ventures, and other leading investors. Erika Alperin is the Corporate Marketing and Internal Communications Manager at Collective Health.
Brainier was founded in 1995 in Minneapolis, Minnesota in the United States with a mission to aid clients in continuing education and training, advancing skillsets, and expanding knowledge. They offer three different computer software packages: élan LMS, Chameleon 2.0 (developed by BI WORLDWIDE), and Legacy LMS.
“Winning has rallied our colleagues around the world to re-double our commitment to deliver ‘100% happiness, 100% of the time,’” says Lisa Oswald, Travelzoo’s Senior Vice President of Global Customer Service. “We know everyone's job is all about doing what's best for our members—from the travel partners we choose to work with, to the destinations we curate and the rigor of our quality vetting process—we are
proud to stand behind our brand.”
Even so, Oswald contends that pulling in several customer service awards at the February 23 ceremony in Las Vegas was particularly gratifying. “A win for the service team has infused an even greater sense of pride and enthusiasm for our members-first philosophy,” she says.
The American Business Awards are widely considered to be the premier business awards program in the U.S.A. All organizations operating in the U.S.A. are eligible to submit nominations— public and private, for-profit and non-profit, large, and small. The 2018 awards will honor achievements since the beginning of 2017. Entry details are available at









