The Stevie® Awards, organizers of the world’s premier business awards programs, today announced the Gold, Silver, and Bronze Stevie winners in The 17th Annual American Business Awards®.

All organizations operating in the U.S.A. – large and small, public and private, for-profit and non-profit - are eligible to submit nominations to the ABAs in a wide range of categories, honoring achievement in every aspect of work life, from customer service and management to public relations and product development. More than 3,800 nominations were reviewed in the judging process this year by more than 200 professionals, whose average scores determined the winners.

2019 Stevie winners will be celebrated and presented their awards during a gala event on Tuesday, June 11 at the Marriott Marquis Hotel in New York. Tickets are now on sale. The presentations will be broadcast via Livestream.

Publicis Sapient (Miami, FL) with eight Gold and four Bronze Stevies, and The XD Agency (Atlanta, GA) with seven Gold and one Silver, are leaders among the Gold Stevie Winners with wins in a wide range of categories. They are sure to be among the winners of the Grand Stevie Award trophies, the top overall winners in this year’s ABAs, who will be announced next week.

Among the organizations with the most Gold, Silver, and Bronze Stevie Award wins are ADP (Roseland, NJ), ARIIX (Bountiful, UT),  Comcast Business (Philadelphia, PA), Cvent (McLean, VA), Darktrace (San Francisco, CA), Jeunesse Global (Orlando, FL), LABOV Marketing Communications and Training (Fort Wayne, IN), Lycored (Orange, NJ), Merkle (Columbia, MD), PAN Communications (Boston, MA), Reltio (Redwood Shores, CA), Rimini Street (Las Vegas, NV), and SoftPro (Raleigh, NC).

For a complete list of the Stevie Award winners announced today, visit http://www.StevieAwards.com/ABA.

Every new product or service nominated in The 2019 American Business Awards is included in voting for the People's Choice Stevie Awards for Favorite New Products, a worldwide public vote. Voting is now open at http://peopleschoice.stevieawards.com and will conclude on May 31. People’s Choice Stevie winners will be announced the week of June 3 and will be honored during the June 11 presentations.

“The nominations submitted for The 2019 American Business Awards were outstanding.  The judges found the competition to be intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

As technology and artificial intelligence play increasingly large roles in the economy and as the global population increases, the question of how to manage people effectively becomes more critical. Companies evaluate their assets, refine their budgets, and audit their ROIs. Many implement premier software to manage accounting, product systems processes, customer relations, and even human resources needs. But what about managing the productivity of the greatest (and most expensive) cost of doing business—human capital?

Human capital management (HCM) is becoming more prominent as companies seek to manage assets and to allocate resources better, and business software companies, such as Asure Software, are going beyond time card tracking to do so. Through HCM, master employee records can be kept in one place. With all the data logged, managers can better allocate their workplace talent in a cost-effective way. A company can even break down the overhead cost of each employee, down to how much electricity every office uses. When streamlining systems, this kind of detail makes efficient business sense.

Eric Garton, a Harvard Business Review contributor, discussed HCM in his 2017 article “What If Companies Managed People as Carefully as They Manage Money?”, which used talent productivity statistics to demonstrate how and why companies should manage people better. According to the article, only 15 percent of employees make a tangible difference in their workplaces. It also noted inspired employees are three times more productive than dissatisfied employees, but only one out of eight employees is inspired. Garton argues businesses should measure, invest in, monitor, and reward employees in order to improve each employee’s contribution. Essentially, Garton is lobbying for a metrics aspect to every annual review.

Asure Software offers a cloud-based system that does this. The software helps organizations measure, monitor, and analyze employee interactions and performances, providing the information necessary for managers to make strong, evidence-based decisions about everything from promotions to raises. When applicable, the software can even track compliance with government regulations (e.g., required job training). Asure Software offers expansive insights and tools in the following areas: asset and move management, benefits administration, full-service meeting room scheduling, hoteling and mobile workforce management, human capital management, payroll and tax management, talent management, time and attendance management, and workplace usage and occupancy sensors.

Asure Software won a Bronze Stevie® Award for Best New Product or Service of the Year in the Human Capital Management category of The American Business Awards®. Asure Software also took the People’s Choice Stevie Award for Favorite New Products.

The analytics provided by companies like Asure Software do more than just track time, though. By measuring employee productivity and seeing where different team members excel, a company can capitalize on strengths and improve areas that need more attention. This streamlines employee deliverables and product lines. It can even provide opportunities to improve customer relations and to reduce costly time spent in meetings.

When managers can identify star talent, that star talent can be rewarded. This motivates standout employees and, ideally, inspires other team members to achieve that status. It fosters a rewarding cycle that can resonate positively throughout the business culture.

The bottom line is this: HCM affects every organization’s bottom line. It makes practical, financial, and system-based sense to get real metrics and to manage people well because the organization and individual employees both benefit.

The Stevie® Awards, organizer of The American Business Awards®, announced today that the final entry deadline for the 17^th annual ABA competition has been extended to Wednesday, April 17.   Nominations submitted after the original final deadline of March 13 will not incur any additional late fees, and will not be penalized in the judging process in any way.

 “We’ve received so many requests for individual deadline extensions that we’ve decided to extend the deadline for everyone,” said Stevie Awards president Michael Gallagher. The original final deadline was March 13.

GET THE ENTRY KIT HERE

The American Business Awards are widely considered to be the premier business awards program in the U.S.A. All organizations operating in the U.S.A. are eligible to submit nominations— public and private, for-profit and non-profit, large, and small. The 2019 awards will honor achievements since the beginning of 2018. Entry details are available at http://www.StevieAwards.com/ABA.

The American Business Awards recognize achievement in every facet of the workplace. Categories include:

• Entrepreneur Awards
• Management Awards
• Company of the Year Awards
• Customer Service Awards
• Human Resources Awards
• Information Technology Awards
• Marketing Awards
• New Product Awards
• Public Relations Awards
• Website Awards, Smartphone and Tablet Apps, and other Media Awards

In the Marketing, New Product & Service, and Public Relations categories, nominees may now submit a video of up to five minutes in length, instead of the traditional written Stevie Awards essay or case study.  In categories for business-related media, there are many new Live Event, Publication, and Video categories.

More than 200 executives on 13 juries have already begun the process of rating nominations to determine the Gold, Silver, and Bronze Stevie Award winners.

Stevie winners will be announced on May 1, and the awards will be presented at a gala banquet on June 11 at the Marriott Marquis Hotel in New York City. Attendance is not required to win.

The list of past Stevie Award winners in The American Business Awards reads like a who’s who of innovation and business success in the U.S.A. Explore the list of last year’s winners.

Whether it’s an entrepreneur starting out in an office or garage or if it’s a Fortune 500 company, any business must be visible to potential customers before a sale can be made. In most cases, awareness of a company is created through great stories, which elicit engagement and relationships with those potential customers.

Whether dealing with website traffic, email subscriber data growth, social media accounts, or hundreds of other engagement metrics, they’re all interconnected by one thing: an attempt to create a continuous relationship between the customer and the business.

With so many companies marketing that way, though, how do you stand out in a sea of legitimately competent competitors?

PAN Communications is an integrated marketing and public relations agency based in Boston, Massachusetts, United States. They focus on B2B technology and health care industries that want a customer-first business model. They deliver this through PR and social, content, and influencer marketing. They also use data analytics and creative services.

“To bring great stories to life, that’s the core message,” says President & CEO, Philip A. Nardone Jr.. “Those great stories are about the companies—their technologies and innovations—that are changing lives.”

The company’s ability to bring resonant, engaging stories to life contributed to them winning the 2018 Gold Stevie® for Public Relations Agency of the Year at The American Business Awards.

PAN Communications is one of the industry’s most trusted communications partners., It demonstrates that it takes an entire team of dedicated marketing and PR specialists to help clients exceed expectations.

Move Ideas and Build Relationships

Success in any venture doesn’t happen overnight. No matter how good you are at something or how certain you are about how to improve a problem, it takes time to develop and to hone sustainable relationships with your audience or paying customers.

The success of PAN Communications is due to the firm’s unique ability to offer the agility and personalized service of a midsized agency while also leveraging national and international relationships. This allows them to manage large-scale communications programs for brands such as SAP, AppDirect, Radial, and MediaMath. PAN Communications provides services, moves ideas, and builds relationships with customers at a level which competitors find difficult to match.

The PAN Communications business model demonstrates one thing clearly: Successful businesses must make their services and messaging available to potential customers over a variety of platforms.

Give Back and Put People First

The belief that great people can do great things is an underlying tenet of the PAN Communications mind-set. That’s why they focus on putting people and culture first.

“By fostering an environment free of office politics and rich in support and diversity, we believe we can rise above the industry noise and win the race,” says Nardone. “The CEO of PAN believes his agency’s greatest assets go down the elevator every night: the people. Phil [CEO of PAN Communications] and the rest of the leadership team devote time and energy to cultivating the award-winning culture that currently exists at PAN. The agency takes a people-first approach and prioritizes a strong work-life balance for its employees.”

PAN Communications also believes in giving back to the communities that built the foundation of their agency. To that end, the firm launched a philanthropic program, PANcares, in November 2017. This allowed the agency to become involved in its local markets more consistently. As part of the program, PAN Communications partners with four nonprofit organizations dedicated to fighting against youth homelessness. Representing a cross-country collaborative, the partners are based in Boston, Massachusetts, United States; San Francisco, California, United States; New York City, New York, United States; and Orlando, Florida, United States.

As PAN Communications demonstrates, today’s PR agencies must distinguish themselves by delivering exceptional services and innovations to their clients. As a result, the industry is thriving. Brands demand more from agencies than ever before, asking these companies to prepare them for every stage of growth and to act as trusted partners along the way. PAN Communications is just one agency that shows the exceptional results that are possible when that happens.

Merchants offer a variety of ways to pay for their products and services these days, including everything from old favorites like credit cards and checks to newer modes, such as NFC (Near Field Communications)-ready phones and smart watches.

That affords retail customers greater convenience, of course, but it also means more chances for technical issues to arise. This can potentially cause lots of extra headaches for the seller.

However, if retailers work with U.S. payment software firms like PayJunction, they greatly minimize the chance of encountering those stumbling blocks. PayJunction is based in Santa Barbara, California, United States. Working in an industry that doesn’t always enjoy a great reputation for customer service, the company has gone all in on its efforts to satisfy users.

By just about any measure, it’s succeeding in that goal. Their customer service team upped its satisfaction score to 95.3% last year, from 94.2% in 2016. It did so after handling 13,500 more support tickets and 2,475 more calls than in 2016. What’s more, the service team, which operates out of the firm’s California headquarters, was also able to maintain an average wait time of just one minute.

“We've definitely developed a culture of respect,” says Christina Lavingia of PayJunction. “We work hard to value long-term relationships over short-term profits.”

This approach has led to a number of significant achievements, such as going three consecutive years without a single complaint file submitted to the Better Business Bureau and achieving the highest rating for a payment processor on Capterra.

A customer-first approach has also proven to have a positive impact on workplace morale. In 2017, PayJunction was selected as a Best Place to Work on Glassdoor.com.

“We treat our employees and customers like family and have prioritized doing the right thing in every facet of the business,” says Lavingia.

The company’s impressive call center team is one of the reasons PayJunction had a big night at the 16th Annual American Business Awards this summer. The firm captured the Gold Stevie® for Customer Service Department of the Year among financial services firms, as well as a Bronze Stevie for New Product or Service of the Year.

The team adds these accolades to its trophy shelf, which already included a Bronze Stevie for its customer service team from the 2017 awards ceremony.

Leveraging Its Awards

Founded in 2000, PayJunction succeeds, in part, by adeptly navigating the fast-changing world of payment processing. When it started, services like Apple Pay and Google Pay weren’t even around. Now, accepting those methods is increasingly viewed as imperative.

It has also been at the leading edge of efforts to combat fraud, which has long been one of the industry’s biggest challenges. Changes in signature requirements and the introduction of chip-and-PIN cards are having a major positive impact on retailers and businesses that process those cards.

“Equipping them with the technology they need for the future is truly exciting,” says Lavingia.

Today, the company processes $4 billion in sales each year, and thousands of businesses across the United States use its payment terminals and software. To meet this demand, the organization now employs more than 60 employees.

Perhaps, though, it’s the company’s laser focus on customer service that makes it stand out the most. For Lavingia, bringing home two Stevie Awards, including one for its customer care team, is a huge notch in its belt.

She notes the company was already bringing up its prior bronze prize during sales calls and in emails in order to help woo new customers, and she’s confident earning a gold this year will give them even greater prestige.

“We're able to leverage these awards to close deals with new merchants and to accurately showcase in a meaningful way how our software and support will positively impact their businesses,” Lavingia says.

Most information humans take in is visual and depth based. Although we do not emit lasers or lights to perceive our environments (as much as we might wish to), we still see everything very accurately with our comparatively low-quality eyes.

This means the brain is the driving factor behind the impressive results of our vision. Now, imagine a world where every device and machine has those capabilities. How well could that serve humanity?

The AI-based software solution from Lucid empowers dual-camera devices, such as mobile phones, robots, and others, to see in three dimensions, providing the depth perception of human eyes.

Lucid wants to be the platform that allows any device or machine to capture depth data in the world. In late 2018, Lucid is on track to bring in 10 times their 2017 revenue. They anticipate adding staff; opening offices around the world; and continuing to foster their culture of inclusion, work ethic, and continuous improvement.

Tech Giants Are Noticing

Lucid was founded in Palo Alto, California, United States, in January 2015. They focused on mimicking human vision in robots because they believed true depth vision should not be emission-based but AI-based. This defied how the entire industry was working at the time.

Han Jin is the cofounder and CEO of Lucid. He details where the company stood technologically before any tech giants entered the now growing space.

“We decided to build the world’s first VR180 camera, LucidCam, because we wanted to prove our AI-based software technology had a market,” says Jin. “There was no similar hardware until iPhone 7 Plus came out with dual cameras.”

After they successfully launched their device into retail spaces and millions of consumer hands, they observed the trend of dual cameras spreading to more than just phones.

This innovation keeps the company on track to recreate human vision through software, and they believe the deeper intermingling of humans and technology when both humans and robots are capable of doing and seeing.

Exploring New Territories

AI provides solutions to many problems caused by hardware limitations. For example, smartphone manufacturers need to ensure the price they charge per device continues to be competitive in order to hit volume benchmarks. However, when trying to incorporate depth-sensing technologies, the process becomes both bulky and costly. In consumer electronics, there’s simply not a lot of room for more hardware.

Space margins are extremely thin, and this is especially true of smartphones, where real estate is dire. Additionally, when you add an expensive sensor to a device, the price, unsurprisingly, goes up.

There’s no way around this other than finding solutions that incorporate depth sensing into consumer devices without the addition of hardware. This is precisely why AI software is leading companies like Lucid into territories that weren’t previously accessible.

Massive Potential

Five billion people have mobile phones, but the latest technological upgrades, such as built-in depth sensors, are currently too expensive for most device makers to incorporate. This disallows facial recognition, VR/AR, and 3D scanning.

At the same time, smartphone makers specifically are feeling increased downward price pressure as they try to come out with newer, more advanced devices that outpace their competitors.

The entire market is trying to find new approaches to solve this problem. As phone makers scramble to conceive new features that convince consumers to upgrade, depth sensing is increasingly on people’s radar.

When Lucid won a Gold Stevie® Award for Entrepreneur of the Year for Computer Software, the community took notice. Lucid is already improving its pure software solutions.

“This year, Lucid partnered with elite camera maker RED to build an H4V camera. The RED camera features two moving high-resolution cameras that adjust dynamically,” says Jin. “Our engine allows you to generate multiple views through AI with only two views being captured. This camera will use the new Hydrogen One phone with a holographic display as a viewfinder.”

Technology and innovation are at the core of what Lucid does, and other entrepreneurs and businesses can learn from Lucid’s alternative AI solution. Their work illustrates that software can implement capabilities much faster (and cheaper) than hardware currently can.

Teaching machines to see like humans could have huge ramifications in the technological world, and we’re just beginning to imagine all the possibilities.

After spending weeks scanning job listings and showing up as your best-dressed self to job interviews, you’ve finally come across the perfect role. You exceed the requirements, and you have a lot of relevant experience, as well as the soft skills the company is after.

All that’s left is a return phone call saying, “Come on by to discuss your employment with us!”

That call never comes though. Why is that? Could it be because your last name isn’t something like Smith?

The immigrant workforce, visible minorities, women, and historically overlooked groups have demonstrated increased success when a company hires more diverse workers.

Attracting—and especially retaining—a diverse workforce should be an important focus for employers in all sectors.

Progressive HR and recruiting companies like career.place aim to remove biases one hire at a time.

Formed in 2016, career.place has been diversifying hiring processes and compliance through a SaaS-based solution that put applicants through an anonymous, consistent, and semi-automated hiring funnel. Using the software, employers advance anonymous candidates who meet the company’s needs and remove those who simply don’t qualify. This technology helps applicants demonstrate they are qualified for positions, and the right people can move forward to the final stage in the hiring process.

Career.Place won three Bronze Stevie® Awards including Woman of the Year in Business Services Industries, Startup of the Year in Business Services Industries, and Entrepreneur of the Year in Computer Software in The American Business Awards®.

The Paradox of Hiring: Anonymity Brings Back Humanity

Melissa Dobbins, founder and CEO of career.place, built the company on the simple premise – bias has no place in hiring. Job seekers and employers are noticing her company’s unique approach; which starts by defining the needs of the job, and anonymously evaluating candidates against those needs, thereby focusing on what matters without the distractions of what is not.

Of course, diversity and compliance are in the news a lot, and this has perfectly positioned companies like career.place to solve the diversity-related problems companies are having now or will potentially have.

Career.Place has created a software solution where applicants are evaluated based on the employer’s criteria, including criteria such as requirements, soft skills (measured by integrated assessments), and responses to job-scenario and situational questions. All unrelated information about the applicants are hidden including name, education, titles, and other biasing information typically found on a resume – think “The Voice” but for applicants. The process is efficient, fair, and eliminates the need for time consuming resume and phone screens.

“Ironically by removing applicant identities, including their gender, age, ethnicity, favorite sports team, and other biasing and irrelevant information, we are giving applicants their voices back.” says Dobbins. “Imagine the great talent overlooked because of details like not knowing the right keywords to get through an automatic filter or having a gap in work history. By removing that information, and replacing it with information like qualifications, soft-skill assessments, and responses to job scenario questions, great talent will stand out because they are great.”

Change agents driving for a better tomorrow

Organizations gain valuable perspectives from diverse talent. There are many reports and studies that show diversity is good for business, but fundamentally, it just makes sense – companies will more effectively sell, support, and engage with a market if they reflect the full diversity of that market. Unfortunately, conscious and unconscious biases get in our way, constantly nudging us to hire others like us, rather than those who are best for the role, the company, and the mission. Dobbins details her experiences dealing with this before starting her company.

“When applying for jobs, I have been asked some very odd questions that I suspect my male counterparts have not had to deal with. For example, probing questions about if I would leave work to pick up my child if she were sick– indecently, that line of questioning is illegal. I have been asked if I could fire people because it is emotionally difficult, if I could handle difficult personalities, and if I would be interested in a single contributor role (i.e. a demotion) before being evaluated for the position at hand. What do you think my experiences would be like if those who interviewed me didn’t know I was a woman? What would your experiences be like if in your next job application the company doesn’t know what you are – just what value you bring?”

“These stories are universal. I have never met anyone who hasn’t experienced bias in one form or another,” continues Dobbins. “For me, I became obsessed with becoming part of the solution – a way for people to be evaluated fairly and consistently based on their skills and qualifications, and not assumptions made based on what they look like or what’s on a resume. And so career.place was born.”

A diverse workforce is good for business, good for communities, and good for the employees. There is no silver bullet for creating a diverse, engaged workforce. It is a future that will take many change agents – from entrepreneurs, like Dobbins, who are creating solutions to support unbiased hiring to those who are engaging and cultivating talent across every demographic group. Together we will succeed and the impact will be profound.

For more information about Melissa Dobbins or career.place, go to www.career.place.

https://www.career.place/single-post/2018/03/19/Do-Not-Hinder-Diversity-with-Bias-in-your-Hiring-Process-Have-a-Plan

For most people, participating in conversations and listening to music are easy to take for granted. For those with hearing impairment, these everyday activities are a major challenge.

Over the past 71 years, Phonak, which is based in Zurich, Switzerland, has been working to eliminate those hurdles for customers around the globe. After many years of dedication in the industry, the company’s achievements now include a litany of technological breakthroughs, each resulting in hearing devices that are more discreet, effective, and versatile than ever before.

A member of the Swiss corporation Sonova Group, Phonak launched the world’s first behind-the-ear hearing aid in the early 1970s, and a few years later, they introduced the first digitally programmable hearing device. In the 1990s, Phonak developed the market’s smallest FM receiver, which paired with a wireless transmitter to minimize background noises and to enhance the clarity of individual voices.

The desire to push the boundaries of hearing technology still drives the company today, resulting in a series of high-profile accolades. Phonak recently launched Audéo B-Direct, the first hearing aid that can connect to any Bluetooth®-equipped mobile device. The product, which earned the organization a Silver Stevie Award for Best Product at The American Business Awards® this summer, automatically senses the user’s surroundings and adjusts the output to make answering phone calls and holding conversations simpler.

On the heels of that achievement, Phonak was named winner of the Gold Stevie for Best Product at The International Business Awards®. This time it was for its cutting-edge Virto B-Titanium hearing aid. Developed using custom 3-D printing, the device capitalizes on titanium’s lightweight and superior strength. The result is a hearing aid that’s virtually unnoticeable to the outside observer.

“The Stevie Awards are an extremely important achievement to us. They demonstrate our ongoing commitment to create a consistent, scalable, sustainable competitive advantage within Phonak,” says John Urbaniak, Associate Director, Media Relations US Hearing Instruments at Sonova.

Helping Families Cope with Hearing Loss

The firm’s management has made research and development a top priority going forward. In April, Phonak announced a new audiological center of excellence at its audiology research center outside of Chicago, Illinois, United States. The center will serve as a hub for independent research, as well as ongoing collaborations with a network of top audiology experts and institutions around the globe.

“Tackling everything from pediatric to profound hearing loss, Phonak remains committed to creating hearing solutions that change people’s lives and help them thrive socially and emotionally,” Urbaniak says.

The Swiss company is using its stature in the industry to increase awareness of hearing loss solutions. To that end, it recently partnered with a charity called Songs of Sound, which helps improve access to hearing loss testing and the technology to help correct it.

With support from sponsors like Phonak, Songs for Sound holds a free weekend retreat each year that educates families of children with hearing loss about new technologies. It also teaches them how to navigate the health care system in order to get optimal care. In addition to the camp, the partnership with Phonak helps assist the organization’s Hear the Music Project and mobile clinic tours, which provide 10,000 to 15,000 people a year with access to free hearing tests.

Phonak also works to reduce the stigma that sometimes surrounds hearing loss by leaning on successful hearing-impaired celebrities. For example, it inked a sponsorship deal with stand-up comedian D.J. Demers, a contestant on season 11 of America’s Got Talent. His performances often revolve around his experiences as a youth in need of hearing aids.

The organization also turned Swiss aerialist Jason Brügger into a brand advocate. In this role, he’s involved in a range of projects worldwide to help support those with hearing impairments. Additionally, U.S. golfer and Deaflympics gold medalist Kaylin Yost was a guest keynote speaker at Phonak-sponsored summer camps for children with hearing loss.

“With these ambassadors, we've been able to reach thousands through conferences, community outreach, and speaking opportunities,” adds Urbaniak.

In doing so, the company known for developing state-of-the-art technology has also helped hearing-impaired people heal on an emotional level, too.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” —Richard Branson

Richard Branson is the prominent British business mogul with over 400 companies under the Virgin Group and a net worth of $5.1 billion. His insights on public relations (PR) and advertising come, quite obviously, from a great amount of success and experience.

The sentiment also simply makes sense. The art of storytelling has connected generations, communities, and cultures for as long as humans have existed. Storytelling—or, in a broader sense, communication—is a foundational pillar of any civilization, culture, or people. The story and the emotion it elicits are why songs sell and why people celebrate holidays, attend events, and, ultimately, make purchases. 

PR tells a company’s story, and that story often connects a business with people in a stronger way than an often-overlooked print ad or a radio clip that goes in one ear and out the other. PR doesn’t act in a vacuum, though. PR, marketing, and advertising are all connected, and this trifecta can make or break a brand.

PR and marketing services are changing and evolving in the world’s fast-paced, global, and tech-saturated economy. Business analysts already project marketing services will be greatly affected by advancements in artificial intelligence.

Now, agencies are converging PR and marketing services to compete and to rise above the digital clutter.

This makes sense, given PR and marketing are connected at their cores. Offering digital marketing and PR services in tandem only strengthens the deliverables and elevates the brand. This isn’t a new idea; it’s just being reinvented on a digital platform.

SparkPR, who won the Bronze Stevie® for Public Relations Agency of the Year in the 2018 American Business Awards, has 20 years of experience in digital marketing. Specializing in helping innovation-minded companies transform their brands with powerful storytelling programs, SparkPR uses the latest digital analytics to amplify PR programs. Services include content and social development, programmatic distribution, paid media, and data-driven insights to inform strategic planning and to measure go-to-market plans.

This strategy has proved successful. Some of the world’s most innovative startups and industry leaders, including eBay, Electronic Arts, Flickr, Mozilla.org, Nokia, NVIDIA, Skype, the Economist, Trulia, Verizon, Visa, Yahoo!, and Walmart Labs, have partnered with SparkPR and reaped the ROI.

The methods SparkPR uses are adaptable to quickly growing tech and investment programs, too. For example, SparkPR provided comprehensive strategic communications and marketing services for blockchain and cryptocurrency leaders through what they call “Sparkchain.” This guides successful token sales to growing companies post-ICO, and Spark has emerged globally as the preferred partner for these highly specialized services.

The company’s ability to deliver has strengthened startup opportunities. A startup that might normally prepare for months to secure venture funding is able to create a business, launch it, and raise tens of millions of dollars in less than three months.

“Funding was secured for concepts, not betas, and money was often from wealthy individual investors, not VCs,” says Spark's co-founder Donna Burke.

Zucker develops strategies for written and creative content for their clients. She notes that many of the company’s startup clients successfully exit through acquisitions or go public through IPO, thus demonstrating how a successful partnership with SparkPR delivers ROI.

SparkPR aims to constantly stay updated with developments in cutting-edge technology, as well as to maintain the ability to translate those changes into a wider landscape.

“Collaborating with like-minded innovators is always ideal—especially those who are creating the next era of the Internet,” says CEO, Alan Soucy. “It’s truly an era of transparency, efficiency, and trust.”

SparkPR is one example of a company that has sought to raise the global tide and is fighting to stay ahead of the rapid changes. They also seek to be adaptable by offering various mobilized marketing and PR services, which have traditionally been separated—at least by department in the business world.

True to their storytelling mind-set, SparkPR believes their client successes and awards, such as the recent Stevie Award, will elevate their brand as well as their story, as the world enters a new digital age of marketing and the Internet. And, as Branson aptly stated, that story will do far more for them than any front-page ad.

Dental health is extremely important to growth, as well as overall health. The proper development of jawbones and muscles affects speech patterns, as well as supporting an attractive appearance, and these are just some of the many benefits of having access to a proper dental plan.

Staying on top of your dental health by informing your doctor about noticeable issues is, unfortunately, easier said than done. For a third of Americans, having access to the most basic dental care is hugely problematic, and it largely boils down to cost.

Steven C. Bilt, CEO of Smile Brands Inc., bit into this problem and cofounded Smile Brands in 1998 and OneSmile in 2015. He eventually combined the two businesses and now oversees 5,500 employees and affiliated providers at approximately 400 U.S. locations. Bilt is also a founding member and former president of the Association of Dental Support Organizations.

“Our CEO, Steve Bilt, is a master at creating an effective corporate culture,” says the company’s chief marketing officer, Jody Martin. “He believes that, to be successful, the mission has to be motivating, both personally and financially to employees; inclusive to all employees, not just a few; and continually reinforced in a variety of ways.”

Incorporating recognition and a mindset of giving is also integral to the Smile Brands culture.

“At Smile Brands, every employee wears a blue ‘Smiles for Everyone’ wristband, and we continually celebrate everyday miracles. This includes calling out employees who do amazing things,” says Martin. “We also have the Smiles for Everyone Foundation, which provides donated dentistry to people in need here and abroad.”

Bracing Themselves

The cofounders of Smile Brands reacquired the company in August 2016 after prior ownership drove the business to the brink of bankruptcy. Despite this rocky start, Smile Brands won Stevie Awards in The American Business Awards® and the Stevie Awards for Great Employers.

“The team worked tirelessly on a highly successful turnaround,” says Martin. “Winning the Stevie Awards helps to validate all that hard work and the fact that Smile Brands stands apart in terms of financial strength and company culture.”

Bilt also reached a 97 percent approval rating, based on the past year’s Glassdoor reviews from Smile Brands employees and affiliated dental providers. Those numbers are sure to keep Smile Brands grinning from ear to ear!

A Simple Concept

As Smile Brands Inc. grows in to one of the largest providers of support services to dental groups in the United States, dentists can spend more time caring for their patients and less time on the administrative, marketing, and financial aspects of operating a dental practice.

This is an important step in the dental industry because new research continues to show links between chronic oral infections and heart and lung diseases, stroke, low birth weight, and premature births. Smile Brands aims to further build and to bundle comprehensive general dentistry with specialty care and to streamline experiences for both dental care practitioners and patients.

Even with all these moving parts, everything still comes back to one foundational and simple concept: smiles for everyone.