Strategy to Revenue, a global sales performance company, won a Gold Stevie® Award in the Sales Awards categories of the 2014 Stevie Awards for Sales & Customer Service, the world's top sales and customer service awards program. The 2015 Stevie Awards for Sales & Customer Service are currently accepting entries. 

GET THE ENTRY KIT HERE.  

Strategy to Revenue’s Stevie Award winning nomination outlines how they worked with DHL Global Forwarding to achieve sales excellence. We talked with Matt Downes, Executive Vice President of Global Sales & Marketing, about what his company is doing to help its clients, and what he brought back from his experience at the Sales & Customer Service Awards in Las Vegas last February.

To provide some background on his company’s mission and vision, Matt explained that the company was established in 2008 and named Strategy to Revenue (STR) in order to telegraph that sales training should be deployed both to support the implementation of a company’s go-to-market strategy and to deliver revenue in line with the business plan. Said Matt: “We believe sales training is important only if it improves aligned sales performance and accelerates revenue.”

The founders of STR had many years of experience in leading premier sales training companies that provided sales effectiveness solutions to global organizations in transformation. “Our collective experiences have directly informed our point of view and our approach,” Matt told us.

A True Partnership

We asked Matt what winning a Gold Stevie® Award had meant to his company.  He told us that it had been a tremendous accolade for STR.  “The award is recognition that our innovative thinking and our approach to tackling the sales performance challenge head on is working,” he said. “What makes it extra special is winning this award in collaboration with our client DHL, as we have managed to develop a true partnership in supporting their growth strategy where the sales organization is at the heart of this success.”

He added: “Without doubt, the Stevie Awards for Sales & Customer Service is one of the most respected and well known awards in the sales training and performance industry, so to be ranked up alongside other leading companies is fantastic for STR.”

Innovative Thinking

We asked Matt for some insight into his company’s innovative thinking. “We think few sales enablement or training programs have delivered the intended business impact because most training providers have failed to address obstacles in sales performance improvement,” he told us.  The examples he cited include:

- a lack of individual and team motivation to learn;

- inability to transfer learning into behavioral change in the field;

- difficulty in integrating new marketing collateral and product/service information into sales activity;

- poorly implemented tools supporting misaligned processes;

- inability to adapt to different customer requirements and situations; and

- lack of sales organizational/cultural alignment. 

Collaboration is Key

Continued Matt: “We also recognize the changing role of the Salesperson and, perhaps more importantly, the Sales Manager, as well as the increasing contribution that technology makes to learning. These obstacles present challenges to be resolved. This is our mission: to accelerate revenue by addressing these issues head on and resolving them. We can only do this in collaboration with our clients and other suppliers, so collaboration is key.”

A Source of Competitive Advantage

“Our continued focus is to work with our global clients to create sales performance programs that are motivating, embrace the culture of the organization, and are seen by the Sales team as a source of competitive advantage,” Matt explained. “In the right circumstances, we believe that Salespeople will take responsibility for improving their performance and see learning as a formidable tool to help them.”

Improving Sales Performance

We asked Matt for some tips on how companies can improve their sales performance.  Following are some of his suggestions:

“Making a shift in sales behavior and productivity in the sales organization continues to be one of the hottest topics for every company out there.” suggested Matt. “What has become absolutely evident over recent years is that without sales leadership and first-line sales management alignment and com-mitment to any sales training initiative, the chances of a successful impact on sales performance are slim. 

“We have seen this happen all too often at companies that invest in high profile programs such as value-selling methodologies, value-proposition messaging, sales skills, or business acumen.  When they review the impact 12 months later, they recognize that it didn’t move the needle.”

Pipeline Management

According to Matt, there are two things that STR is absolutely focused on and which the company believes will help tackle this: 

“Firstly, investment into the sales management to ensure a consistent cadence and approach to pipeline management, and performance coaching aligned to the business metrics driving revenue and margin.  Sales Managers need to be able to anticipate potential issues in the pipeline before it’s too late, and then translate that into positive action through coaching. 

“Secondly, a ‘Certification’ approach to any sales training program that hits the field and a focus on evi-dence and observation that a change in sales behavior is taking place.”

Comments Matt: “I would argue that for every training dollar you spend, 30% should be focused on ensuring it is adopted in the field, otherwise the other 70% is being wasted. If companies can get these two things right–and at the same time ensure they have a solid customer-aligned Sales Process, sales tools automated inside the CRM, skills curriculum and effective proposition messaging, and collateral from marketing–then the chances of success are significantly improved.”

A Perspective on Sales Performance

We asked Matt if there were any online tools he found particularly useful in his work. “There are so many blogs out there right now covering thought leadership, insights, and opinions on the sales performance challenge,” Matt told us.  “I find the Top Sales World website very good as it brings together a number of thought leaders and blogging sites that all have good perspectives.  We also have our own STR Google+ site, where we comment on interesting blogs and post our own insights.  Check it out!”

Making A Difference

Finally, we asked Matt what personally motivated and inspired him about his work. “What keeps us all inspired is constantly looking to push the envelope when it comes to motivating sales organizations to improve their performance,” he told us. “The combination of talent inside STR–including our sales best practice experts, our content and creative designers, and our multimedia and learning technologies team–means we have all the ingredients to bring new thinking to market quickly and to execute these solutions with our clients to make a difference.  Not many companies can do that!”

About Matt Downes

Matt is one of the founders of STR and leads Global Sales & Marketing for the company.  Prior to STR, Matt spent eight years working for other global sales training and performance companies engaging with Fortune 500 companies.  During that time, Matt lived in the US and led a sales transformation practice before returning to the UK to launch STR in 2008. 

Outside of work, Matt is passionate about sport and is kept busy enjoying life with his wife Rosie and their three children Joe, Olly, and Bella.  Matt holds a BSc in Business Information Technology Manage-ment.

About Strategy to Revenue

Strategy to Revenue designates itself the 'Revenue Acceleration' company, delivering strategic consultation and sales execution programs that help businesses transform the way their sales forces sell. STR has created a unique position in the sales training industry by combining sales and management best practice, instructional and creative design expertise, and technology and broadcast media to make sales performance programs engaging and motivational for the sales force. For more information, go to: www.strategytorevenue.com

The Stevie® Awards, organizer of the world’s premier business awards programs, has issued a call for entries for the 2015 (9th annual) Stevie Awards for Sales & Customer Service. 

GET THE ENTRY KIT HERE.   

All customer service, contact center, business development, and sales departments, teams and professionals worldwide are eligible to be nominated, in addition to new products and services used by those professionals. The 2015 awards will recognize achievements since July 1, 2013.

The entry deadline is November 19, but late entries will be accepted through January 13 with payment of a late fee. Winners of the ninth annual competition will be announced at a gala awards banquet on February 27 at the Bellagio in Las Vegas.

The 2015 program offers new categories for business development professionals including Business Development Executive of the Year, Business Development Professional of the Year (for non-executive professionals), and Business Development Achievement of the Year.

The Stevie Awards for Sales & Customer Service feature more than 135 sales awards, customer service awards, business development awards, new product awards, and call center awards categories. Entrants may submit any number of nominations to any number of categories, which include:

•     Sales Individual categories such as Senior Sales Executive of the Year and Sales Operations Professional of the Year
•     Sales Team categories like Global Sales Team of the Year and Field Sales Team of the Year
•     Sales Achievement categories such as Sales Turnaround of the Year and Outbound Marketing Program of the Year
•     Sales Department of the Year categories in 13 industry groupings
•     Customer Service and Contact Center Individual categories such as Front-Line Customer Service Professional of the Year and Customer Service Leader of the Year
•     Customer Service and Contact Center Team categories like Contact Center of the Year and Customer Service Management Team of the Year
•     Customer Service and Contact Center Achievement categories such as e-Commerce Customer Service Award and Award for Innovation in Customer Service
•     Customer Service Department categories in 11 industry groupings
•     New Product and Service categories like Best New Business Intelligence Solution and Best New Relationship Management Solution
•     Solution Provider categories such as Sales Consulting Practice of the Year and Incentive, Rewards, or Recognition Provider of the Year

2015 will see the return of a popular feature of the Stevie Awards for Sales & Customer Service. All Finalists in the Customer Service Department of the Year categories will be included in the People’s Choice Stevie Awards for Favorite Customer Service voting.

Winners of the 2014 edition of the Stevie Awards for Sales & Customer Service include Cars.com, Comcast, CubeSmart, Delta Air Lines, Etiya, eZCom Software, FedEx, HubSpot, Kohl’s Department Stores – Credit Division, OfficeDepot, SAVO, ShopKeep POS, Vestmark, and VIZIO, Inc., among others.

The 2015 competition will be judged by more than 200 professionals around the world.

The 2015 entry kit and a complete history of the awards program are available at http://www.StevieAwards.com/Sales.

About The Stevie Awards:
The Stevie Awards are conferred in six programs: The American Business Awards, the German Stevie Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, and the Asia-Pacific Stevie Awards. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com, and follow the Stevie Awards on Twitter @TheStevieAwards.

Sponsors of the 2015 Stevie Awards for Sales & Customer Service include ValueSelling Associates.

Mike Ortegon, Director of Global Sales Operations at HomeAway, a Stevie® Award-winning online marketplace of vacation rentals based in Austin, Texas, will Chair the Final Judging Committee for the Customer Service and Contact Center Team categories of the 2014 Stevie® Awards for Sales & Customer Services, the world's premier sales awards and customer service awards. The results will be announced on February 21 at the gala awards banquet in Las Vegas. We talked to Mike about the challenges facing today’s sales teams.

“Today’s sales professionals are challenged by savvy customers and prospects,” says Mike Ortegon, Director of Global Sales at HomeAway.  “Thanks to digital and social media advancements, they have many channels of information and are consequently better informed during the purchase cycle. As a result, it is essential for sales professionals to stay one step ahead in preparation, to anticipate upselling and cross-selling opportunities, and to be consultative throughout the process.”

We asked him what steps he would recommend companies should take to establish standardized sales procedures across countries and regions. “You might be prone to think a unique product or service requires a special sales process,” Mike told us. “Some may even argue the selling process has to continually change, but my experience is that the change is occurring in the buying process, as noted above. Today’s buyers are more informed than ever.”

Simplified Methodology

“Many sales people are familiar with the ‘four, five, six, seven...sales cycle’ methodologies,” added Mike. “In reality, each of these can be boiled down to four steps: Qualify; Research; Propose; and Close. A simplified methodology enables people to focus on the sale, not the process.”

Concluded Mike: “It is always important to pay close attention to cultural differences, although just because someone speaks a different language doesn’t mean a different sales process is needed. For example, in some countries such as Southern Europe and Asia, face-to-face selling is a common practice, while other cultures are fine with a phone call. In any scenario, you still need to qualify, research, propose and close.”

Benefits of a Stevie® Award
HomeAway won a Gold Stevie® for Sales Operations Team of the Year in The 2013 Stevie® Awards for Sales & Customer Service. As Chair of one of this year’s Final Judging Committees, he is fully aware of the benefits of being a winner.

“Winning the Stevie® Award really brought to light the effectiveness of the HomeAway team in their first year together,” Mike told us.  “It brought about an even greater appreciation for the experience, talent, and determination possessed by each individual. It was great to be rewarded for our hard work and, ultimately, the team had better camaraderie and became even more motivated to improve sales effectiveness.”

Added Mike: “Winning the Stevie® Award in 2013 showcased the HomeAway sales team’s focus on adding value to the organization through industry-leading tools and best practices.”

Creating Lasting Memories

We asked Mike what most inspired him about his role at HomeAway.  His simple answer: he gets his inspiration from the HomeAway team and product. “We have fantastic people who are passionate about their work,” he told us. “Ours is a product that helps families and groups find their ideal getaway and focus on the most important part of traveling together: creating lasting memories.”

About Mike Ortegon:

Mike Ortegon joined HomeAway in March 2012 and is the Director of Global Sales Operations. In this role he is responsible for supporting sales leaders across the globe with tools, training, and sales insights to help make well-informed business decisions; and to run effective and efficient teams while aligning to corporate strategy.

Previously, Mike worked for Harte-Hanks as Global Account Director focusing on multichannel, data-driven solutions for Fortune 100 companies. Throughout his career, Mike has been in management, operational, and sales and marketing roles in North America, EMEA, Latin America, and APAC.

About HomeAway:
HomeAway is the world’s leading online marketplace of vacation rentals, with sites representing more than 773,000 paid listings of vacation rental homes in 171 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.

Finalists in the 8th Annual Stevie Awards for Sales & Customer Service, the world’s top honors for customer service, contact center, business development, and sales professionals, were announced today.

A diverse group of organizations and individuals around the world are among those recognized in the customer service awards, contact center awards, and sales awards categories.  Organizations with Finalists in multiple categories include AllClear ID, Bluegreen Vacations, Cars.com, Delta Air Lines, DHL Express, EMKAY, FedEx TechConnect, Canada's FreshBooks, John Hancock, Lennox Industries, LiveAnswer, Marriott Vacation Club, Marsh U.S. Consumer, Parlant Technology, PetRays Veterinary Telemedicine Consultants, Property Insight, Richardson, Salesforce, SoftPro, SurePayroll, Inc., Turkey's Turk Economy Bank, ValueSelling Associates, VIZIO, Inc., Turkey's Vodafone, and Wyndham Vacation Ownership. For a full list of Finalists by category, visit www.StevieAwards.com/Sales. 

Gold, Silver and Bronze Stevie Award winners will be announced during a gala banquet on Friday, February 21 at the Bellagio in Las Vegas, Nevada.  Tickets are now on sale.

More than 1,500 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition, an increase of 36% over 2013.  Finalists were determined by the average scores of 129 professionals worldwide, acting as preliminary judges.  Entries were considered in 43 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year; 43 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Sales Training or Coaching Program of the Year to Sales Department of the Year; and categories to recognize new products and services and solution providers. 

More than 100 members of seven specialized judging committees will determine the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging, to take place January 27 - February 5.  

Beginning today, the general public will be able to cast their votes for their favorite providers of good customer service in the People’s Choice Stevie® Awards for Favorite Customer Service Department.  Voting is open at http://www.stevieawards.com/Service.peopleschoice. Winners of the People’s Choice Stevie Awards for Favorite Customer Service in multiple industries will be determined in mid-February and honored at the awards gala in Las Vegas on February 21.

About The Stevie Awards
Stevie Awards are conferred in five programs: the Asia-Pacific Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  A sixth program, the German Stevie Awards, will debut later this year.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at www.StevieAwards.com.

Sponsors and supporters of the eighth annual Stevie Awards for Sales & Customer Service include the BusinessTalkRadio Network, Competence Call Center, and ValueSelling Associates.

Submit your entries today at www.StevieAwards.com/Sales

Tuesday, January 14 is the final entry deadline for the 2014 (8th annual) Stevie Awards for Sales & Customer Service. These are the world's top honors for contact center, customer service, business development, and sales professionals. All organizations and individuals worldwide are eligible to submit entries.

Review the entry kit now - you'll find it online, here. The entry kit contains all of the information you'll need to be able to prepare and submit entries to the 2014 awards.

There's a lot that's new and different for the awards this year, including our new Grand Stevie Award trophy.

Finalists will be announced on January 22.  All Finalists will ultimately be named Gold, Silver, or Bronze Stevie Award winners.  The winners will be announced during a gala banquet at the Bellagio in Las Vegas on Friday, February 21.  (Attendance isn't required to win.)

The Stevie Awards for Sales & Customer Service feature categories to recognize achievement in every aspect of the worklife of sales, business development, contact center, and customer service professionals:

• Individual Sales Performers
• Sales Teams and Departments
• Sales Achievements
• Individual Customer Service and Contact Center Performers
• Customer Service/Contact Center Achievements
• Customer Service Departments
• Solution Providers to Sales and Customer Service Professionals
• New Products and Services used by sales and customer service professionals

Don't hesitate to contact us with your questions about how to participate in the 2014 Stevie Awards for Sales & Customer Service.

P.S.  Need a few extra days to enter?  Contact us.

Wednesday, October 9 is the early-bird entry deadline, with discounted entry fees, for the 2014 (8th annual) Stevie Awards for Sales & Customer Service. These are the world's top honors for contact center, customer service, business development, and sales professionals. All organizations and individuals worldwide are eligible to submit entries.

Review the entry kit now - you'll find it online. The entry kit contains all of the information you'll need to be able to prepare and submit entries to the 2014 awards.

If you miss the early-bird deadline, the final entry deadline is November 13, and late entries will be accepted through January 14 with payment of a late fee.

There's a lot that's new and different for the awards this year, including our new Grand Stevie Award trophy .

The Stevie Awards for Sales & Customer Service feature categories to recognize achievement in every aspect of the worklife of sales, business development, contact center, and customer service professionals. Category changes and additions for 2014 include the fact that it is now free to enter the Sales Meeting of the Year category. The following categories have been split into multiple categories based on industry:

• Sales Representative of the Year
• Front-Line Customer Service Professional of the Year
• Front-Line Customer Service Team of the Year
• Back-Office Customer Service Team of the Year
• Contact Center of the Year (Up to 100 Seats)
• Contact Center of the Year (100 or More Seats)
• Award for Innovation in Customer Service
• Customer Service Department of the Year - Computer Software has been split into two categories, based on the number of employees in the entire organization

Selected winners of the 2013 Stevie Awards For Sales & Customer Service included:

• Worldwide Sales Executive of the Year
  GOLD STEVIE WINNER:
  State Street Corp, Boston, MA: George Sullivan, Executive Vice President, Global Alternatives

• Global Sales Team of the Year
  GOLD STEVIE WINNER:
  SecurityMetrics, Orem, UT: SecurityMetrics' World Class Sales Team

• Customer Service Leader of the Year
  GOLD STEVIE WINNER:
  TATA Motors Ltd, Mumbai, Maharashtra, India: Sanjeev Garg, Global Head, Customer Care

• Contact Center Professional of the Year
  GOLD STEVIE WINNER:
  EE, Hatfield, Hertfordshire, United Kingdom: Karla Cagney, Business Operations Manager

• Business Intelligence Solution – New
  GOLD STEVIE WINNER:
  Navantis Inc., Toronto, ON, Canada: Navantis Inc. NBC Learn Customer Care Center

• Sales Consulting Practice of the Year
  GOLD STEVIE WINNER:
  Richardson, Philadelphia, PA: Richardson's Sales Enablement Practice

The following professionals led the final judging committee for the 2013 awards:

• Customer Service & Contact Center Individual & Achievement
  Chair: Angela Blevins, Vice President of Customer Care, Bluegreen Corporation, Indianapolis, Indiana, USA

• Solution Provider Chair: Robert P. Gillespie, Executive Vice President, Corporate Director of Employee Development & Training, New York Community Bancorp, Inc., Cleveland, Ohio, USA

• Sales Team Chair: Robert Jeppsen, Senior Vice President of Commercial Sales, Zions First National Bank, Salt Lake City, Utah, USA

• Sales Department and Sales Achievement Chair: Fred Kessler, Founder, Sales Partnerships, Inc., Westminster, Colorado, USA

• Sales Individual Chair: Corbett Kull, Senior Vice President of World Wide Sales & Market Development, PacketVideo Corporation, Palatine, Illinois, USA

• Customer Service & Contact Center Team Chair: Jenifer Page, Senior Vice President of Operations, Paylocity, Arlington Heights, Illinois, USA

• Customer Service Department Chair: Alice Sesay, Director of Customer Advocacy, Capital One, Dallas, Texas, USA

• New Product & Service Chair: Mathias Strandberg, Head of Digital, Valtech, London, United Kingdom

If you'd like to apply to participate in the 2014 Stevie Awards For Sales & Customer Service judging, you can apply online.

Don't hesitate to contact us with your questions about how to participate in the 2014 Stevie Awards for Sales & Customer Service.